Social Media Campaign Manager

Position: Social Media Campaign Manager (Permanent)
Role:
Social Media Campaign Manager

Location:

Flexible / Hybrid
Type:
Full-time / Contract

About the Brand

We are a new, independent fragrance startup with a clear and ambitious vision: to build a product-led brand at the intersection of modern luxury, minimalist culture, and functional design.

Our fragrances are meticulously crafted essentials — designed to elevate daily rituals through thoughtful composition, sensory depth, and timeless design. We exist to build a community around modern ritual products that feel personal, experimental, and enduring.

As a startup, we move intentionally but with strong momentum and ambition to scale quickly. This is a rare opportunity to join early and grow alongside the brand as we build foundations, culture, and global presence from the ground up.

The Role

We are looking for a Social Media Campaign Manager to help define and drive our social growth during a critical early stage. This role is ideal for someone who wants to grow with a brand, take real ownership, and play a meaningful part in shaping how we show up culturally and commercially.

You will lead social media campaigns across Instagram and Tik Tok, with a strong focus on Tik Tok Shop, balancing elevated brand storytelling with performance-driven content.

Key Responsibilities

Campaign Strategy & Execution

* Plan and execute launch, seasonal, and always-on social campaigns across Instagram and Tik Tok.

* Develop platform-specific strategies, including Instagram Reels, Stories, and Tik Tok Shop–led campaigns.

* Own campaign calendars, timelines, and delivery in a fast-moving startup environment.

Content Direction & Storytelling

* Translate fragrance narratives, moods, and rituals into compelling short-form content.

* Build campaign frameworks that balance cinematic brand storytelling with high-performing social formats.

* Collaborate with creators, UGC partners, photographers, and videographers.

Tik Tok Shop & Social Commerce

* Lead content strategy for Tik Tok Shop, integrating product education, creator content, and campaign pushes.

* Understand how to drive conversion through social without compromising brand integrity.

* Apply learnings from Tik Tok Shop to broader Instagram and Tik Tok content strategy.

Cultural Awareness & Trend Intelligence

* Stay deeply connected to culture across fashion, wellness, fitness, food, and travel.

* Identify trends that translate naturally across Instagram and Tik Tok, knowing when to lean in and when to hold back.

* Ensure our social presence feels intentional, modern, and culturally relevant.

Performance & Optimization

* Track and analyse performance across Instagram and Tik Tok (reach, engagement, saves, conversions).

* Use insights to evolve campaigns quickly while maintaining a consistent brand tone.

Growth Pathway

This role is designed with clear progression for someone who wants to grow alongside the brand:

Stage 1:
Social Media Campaign Manager (Now)

* Own campaign execution across Instagram and Tik Tok

* Lead Tik Tok Shop content and testing

* Shape early social strategy and brand voice

Stage 2:
Senior Social / Social Lead

* Take full ownership of social strategy across platforms

* Lead creator partnerships and campaign ideation

* Mentor freelancers or junior hires as the team grows

Stage 3:
Head of Social / Brand & Community

* Define long-term social and community vision

* Oversee all social, creator, and community touchpoints

* Play a key role in broader brand and launch strategy

Progression will be based on impact, ownership, and growth of the brand, not time served.

Who You Are

* 3+ years experience managing social media campaigns, ideally within beauty, fragrance, fashion, wellness, or lifestyle.

* Comfortable owning both Instagram and Tik Tok strategy in a startup environment.

* Excited by building something from the ground up and growing with a brand.

* Confident balancing brand-led storytelling and performance-driven social commerce.

* Highly organised, proactive, and culturally fluent.

Why This Role

This is an opportunity to join early, shape a brand’s social identity across Instagram and Tik Tok, and grow into a senior leadership role as the business scales. You’ll have real ownership, creative influence, and the space to evolve alongside the brand