Performance Marketing Manager

Performance Marketing Manager

Salary £55,000 to £65,000 depending on experience

Permanent

Hybrid / London or Folkestone

Due to a recent promotion, Saga Insurance is recruiting for a new Performance Marketing Manager to join the team in 2026! We have so many exciting campaigns in the calendar for early 2026 and beyond, to help us achieve our plans, we need a passionate Performance Marketing Manager to join our dynamic insurance business unit. You’ll be key to driving our Performance Marketing delivery and achieving our commercial targets.

It’s truly a hands-on role; you will manage the Performance Marketing team in executing highly effective acquisition marketing campaigns that contribute to the commercial success of the Saga Insurance product portfolio. You will work closely with Performance Marketing Leads to manage day-to-day acquisition campaigns, oversee performance agencies, and coordinate content production.

As Saga undergoes a significant transformation, this role will be instrumental in driving growth through a data-driven approach. You will collaborate cross-functionally to implement a roadmap that ensures continuous performance improvements. Your experience in a fast-paced performance marketing environment, coupled with your data-driven mindset and creative problem-solving skills, will be key to your success in this role.

We work in a hybrid way at Saga both at home and in the office. The Insurance Marketing team get together about once a week in either London or Folkestone. You will need to be in a commutable distance for both offices. You will also have the requirement to travel to our agency partner based in Manchester for regular meetings and reviews.

Our new Performance Marketing Manager will manage a team of 4 and work alongside our Head of Performance Marketing & Digital. Taking ownership of omnichannel campaigns and manage a sizeable budget across the Insurance product portfolio.

In this role you will have responsibility to;

• Lead the development and delivery of robust performance marketing plans across all digital, above-the-line (ATL), and content marketing channels.

• Manage a team of Marketing Leads across all paid media and lead generation channels, focusing on driving profitable growth throughout the Saga Insurance product suite.

• Manage and collaborate with media agency partners to allocate and optimise media budgets intelligently across both new and existing channels (including TV, radio, press, paid and organic search, paid and organic social, display, affiliates, etc.), balancing reach, frequency, and ROI.

• Utilising your hands-on experience to actively identify opportunities to improve performance in channels and onsite experiences and shape roadmaps to implement any necessary changes.

• Measure campaign effectiveness, develop comprehensive post-campaign reports, and share actionable insights with key stakeholders, ensuring all media investments are optimised for efficiency and effectiveness.

• Build and maintain bi-monthly trading forecast plans, providing confidence in the ability to trade at agreed levels.

• Continuously review and understand the needs of the customer, their motivations, and purchasing behaviours, and report findings back to the business.

• Build strong relationships with cross-functional teams, including Digital Delivery, Trading, Brand, Data, and Finance, to ensure media plans are integrated and commercially viable.

• Collaborate with the wider Saga Business Units on media planning to ensure campaigns are strategically planned and aligned with broader business objectives, harnessing shared insights and resources to optimise reach and impact.

• Build and refine audience segments using first-party and third-party data to improve targeting precision.

• Manage all agency relationships and act as the key Subject Matter Expert (SME) for our relationships with advertising platforms (Google and Meta); this relationship must be developed and leveraged to help drive our strategy for digital growth.

You will already be a credible marketing manager who has gained exposure in the insurance and financial…