Marketing Executive; JR

At Clarion, our people are at the absolute heart of what we do. We’re proud that our core values of PASSION
, CARE
, IMAGINATION
, and TRUST define the way we carry out our work across all of our exhibitions and conferences.

If you share our values and want to be a part of a successful, dynamic, and creative global business then we want to hear from you.

Imago Techmedia – Clarion’s leading enterprise technology event series focusing on disruptive technologies and business transformation – are seeking a creative, experienced and digitally competent marketer to join their marketing team.

From the start, you'll support with the execution of the marketing strategy incorporating automated segmented marketing campaigns using a brand‑led approach that is befitting of the fast‑paced, cutting‑edge industry that we serve. The digital transformation market is booming – powered by AI, cloud and workplace tech – and there’s no better time to build your career in a sector that’s rewriting the rules of business.

You’ll be supporting two UK based shows, DTX + UCX London and DTX + UCX Manchester of which DTX makes up part of Manchester Tech Week. Check out our event websites and You Tube channel to get a feel for how we communicate the essence of our brand.

The ideal candidate is a self‑starter with excellent communication skills. Being inquisitive with a keen curiosity is paramount for this role. They will have proven experience of delivering high quality work within timescales and budgets with a good creative eye.

Strong teamwork and interpersonal skills are a must as the role will be working within a vibrant growing marketing team, currently consisting of 5 – all with a broad combination of skills. They would ideally have 1–2 years marketing experience – events would be preferred but not essential.

• Delivery of integrated multichannel campaigns for both online and offline channels – email, digital, social media, direct mail, advocacy, PR, advertising.
• To support the team in the execution of the portfolio marketing strategy achieving maximum penetration through a brand‑led approach.
• To manage and update event websites from a marketing and content perspective, to ensure maximum engagement and enhanced UX for each product as well as ensuring SEO best practices are incorporated.
• To contribute to the social media strategy and manage activity across all channels ensuring that we achieve continuous audience growth and improved engagement.
• To proactively set up contra agreements with media partners to extend the campaign to the broadest possible audience.
• To create and repurpose design assets ensuring brand guidelines are adhered to.
• To write and proof marketing collateral to include e‑shots, direct mail and website copy in our brand tone of voice.
• To produce clear and effective briefing documents for external suppliers and internal service departments.
• Effectively manage and co‑ordinate external marketing suppliers including creative agencies, mailing houses, photographer/videographer, printers, PR.
• Marketing administration including activity scheduling, proof reading, customer enquiries, monitoring competitor activity, KPI tracking and reporting etc.
• Utilise tech to maximum effect including Trello, Pardot, Treasure Data, Qualified, Gleanin, Canva etc.
• To constantly keep up to date with the latest marketing trends ensuring actively share with the team and implement to further optimise campaigns.

• Previous experience in a similar role preferably within the events or exhibition industry but not limited to.
• A genuine team player that is collaborative in nature.
• Highly proactive attitude – able to take prompt action to accomplish objectives and goals.
• Strong sense of personal accountability.
• Good organisational skills and time management.
• Excellent communication and presentation skills.
• Creative eye and strong attention to detail.
• Experience of using CRM/marketing automation tools is an advantage.
• Experience in SEO optimisation an advantage.

Clarion Events is one of the world’s leading event organisers, producing and delivering innovative and…