Senior Product Marketing Manager

About us

At Xelix, we work with some of the world’s largest companies to automate and strengthen their financial controls. Our AI solutions redefine how Accounts Payable teams operate - moving from manual processes to automated, intelligent workflows.

Xelix is a fast-paced scale-up - things move fast and expectations are high. We raised our Series B with Insight Partners in June 2025 and are expanding aggressively, whilst remaining profitable. We have over 100 talented people pulling together to achieve our goals. Everyone is trusted to take ownership, move fast and have a meaningful impact. We prioritise personal and professional growth, keep things fun & we love to celebrate a milestone together.

In this role you’ll grow, be challenged and help shape the future of Xelix. If you’re excited about building something special with us, we’d love to hear from you.

We're looking for our first dedicated Product Marketing Manager to join the team! Working alongside the Head of Marketing, you'll be the crucial bridge between our sales, product, customer success and marketing teams.

You’ll own product positioning, messaging, sales enablement and collaborate on the go‑to‑market strategy of our new releases, from game‑changing new products to incremental enhancements. This role is part strategist, part storyteller, and very much hands‑on when it comes to creating content that sells. In 2026, we're launching our biggest 0‑1 AI‑first product yet. This role will be pivotal in influencing and executing the GTM strategy, while also driving forward our GTM for existing products and other releases.

We're looking for someone that reads that and says ‘hell yeah’ to that challenge.

We’re not into corporate jargon, fluff or filler; just sharp positioning, clear messaging, and content AP professionals actually want to read. Our tone is direct and offbeat with a sprinkling of humour.

The ideal candidate will be strategic, customer‑obsessed, and commercially focused with a proven track record in bringing B2B SaaS products to market successfully.

You’ll be spinning many plates, with responsibilities spanning:

• Product launches – Support new releases across our different launch tiers, from new products and major releases to enhancements. Project manage and execute on the delivery of go‑to‑market plans and launch timelines working closely with cross‑functional teams.
• Product positioning and messaging – Conduct market research, competitive analysis, and customer insights to inform how we position Xelix in the market. Monitor competitor moves, industry shifts, and emerging trends to keep us sharp.
• Customer intelligence – Gather feedback through interviews, surveys, and win/loss analysis. Turn customer voices into actionable insights that shape product strategy and marketing execution.
• Content creation – This is a writing‑heavy role. Create sales collateral (customer‑facing presentations, internal cheat sheets, battle cards), product collateral (brochures, web content, product videos, demo recordings, business case documentation, RFP content), product content (release notes, in‑app marketing, documentation) and campaign content (incl. webinars, guides, blogs, videos.) in collaboration with our Content Marketing Manager.
• ICP and persona management – Help refine and manage our buyer personas and ideal customer profiles, including keyword (SEO) mapping and query (GEO) mapping to optimise targeting and discoverability. Ensure our messaging resonates with the right audiences across channels and geographies.
• Go‑to‑market strategy – You will be instrumental in the GTM strategy for our next big product in 2026 and will collaborate with marketing, sales, and product teams on campaign strategy and launch coordination across all new major releases.
• Internal enablement – Work with sales consultants and sales enablement to equip our commercial teams with the materials and knowledge they need to win.
• Cross‑functional collaboration – Partner closely with SMEs across the business, the digital team, Product Managers, and the Content Marketing Manager to deliver cohesive, high‑impact work.

• 5+ years'…