Commercial Analytics Manager; Marketing and Market Access

Position: Commercial Analytics Manager (Marketing and Market Access)
Location: Greater London

Commercial Analytics Manager (Marketing and Market Access) Position Overview

As the Marketing / Market Access Analytics Staff Manager, you will play a pivotal role in transforming marketing data into strategic insights that drive performance across campaigns, channels, and markets. You’ll partner closely with regional and country-based marketing teams to evaluate campaign effectiveness, connect marketing impact to sales outcomes, and optimize tools for performance tracking and ROI. With strong technical skills and commercial acumen, you’ll shape data-driven strategies to fuel marketing insights that will elevate marketing execution and align it with business goals.

We’re

Looking For

• A data-driven strategist who brings advanced analytics capabilities to assess marketing effectiveness and inform smarter decisions
• A business-oriented advisor who collaborates with marketing and commercial teams to challenge assumptions and optimize impact
• A technical expert in marketing analytics tools who is proficient in building dashboards, automating reporting, and optimizing insights
• An excellent communicator and self-starter who simplifies complex insights into compelling narratives for marketing and executive stakeholders

Responsibilities Provide Insights to Shape Marketing Strategy

• Partner with marketing and commercial leaders to deliver actionable analysis and insights that drive market-leading strategies
• Translate analytical findings into business cases and action plans aligned with growth goals
• Challenge assumptions with evidence-based insights that influence strategic priorities

Deliver Data-Driven Marketing Insights

• Analyze and interpret performance across healthcare provider (HCP)-focused marketing channels (e.g., digital engagement with HCP, peer-to-peer events, medical campaigns) to identify trends, ROI drivers, and engagement patterns
• Conduct marketing mix modeling and campaign attribution analysis to connect HCP-targeted marketing activities with field force impact
• Provide timely insights and recommendations that optimize spend, messaging, and channel strategy

Deliver Market Access Data-Driven Insights

• Analyze payer data, reimbursement trends, and healthcare economic information to guide market access strategies
• Analyze payer coverage policies and develop strategic recommendations to improve market access
• Develop dashboards that are visually compelling for leadership to track market access performance metrics
• Conduct competitive marketing analysis and monitor competitors' market access strategies to assess their impact on Insulet’s positioning and identify opportunities for differentiation

Optimize Tools & Technologies

• Build and maintain dashboards and reporting tools to track performance across marketing activities
• Leverage analytics platforms (e.g., Tableau, Power BI, SQL, Python) to automate data pipelines and deliver scalable insights
• Identify and implement improvements to marketing data infrastructure, tools, and reporting workflows

Education and Experience

• Bachelor’s degree in business, marketing, analytics, engineering, or a related field required
• Relevant experience in a marketing analytics, commercial operations, or strategy role
• Proven experience in med tech, pharma, or other regulated industries preferred
• Demonstrated success in leading analytics initiatives and influencing strategic marketing decision

Skills and Competencies

• Expertise in marketing analytics, including campaign measurement, attribution modeling, and ROI analysis
• Advanced proficiency with data tools such as SQL, Python, Tableau, Power BI, and marketing analytics platforms
• Strong business acumen and problem-solving skills within commercial and med tech environments
• Ability to synthesize complex data into clear, actionable insights and strategic recommendations
• Proven experience in building dashboards and automated reports with high attention to detail
• Data-driven communication and influencing skills to energize a commercial team with robust data and insight delivery and influence stakeholders at all levels
• Collaborative mindset with a track record of successful cross-functional partnerships
• Ability to navigate ambiguity, adapt quickly, and proactively…