Brand Manager - Europe; FTC

Employer Brand Manager – Europe (12 Month FTC)

Diageo is looking for an Employer Brand Manager – Europe (12 Month FTC) to strengthen our talent attraction strategy across European markets.

Reporting to the Head of Talent Engagement for Europe, you will own the employer brand strategy and deliver creative campaigns that generate high‑quality applications from diverse candidates. You will build relationships with local recruitment teams, partner with global employer brand assets, and manage external agency partners to bring our brand to life.

• Lead and own the Employer Brand strategy across Europe, supporting local TE teams by understanding hiring/business demands and local talent landscapes.
• Run tactical and strategic campaigns that generate quality applications from a diverse range of candidates.
• Create innovative campaign initiatives delivered across the right platforms to drive engagement and evolve our employer brand locally.
• Build and run partnership and event strategy for the Europe Markets.
• Use global EB frameworks to instigate, create and run events, photo and video shoots.
• Build and maintain relationships with internal partners including Global Employer Brand, HR, CR, and Inclusion & Diversity teams.
• Support the implementation of the Global Employer Brand in the markets and ensure our brand toolkits are brought to life.
• Partner with the global team to manage external local marketing design agency for initiatives.
• Understand EVP – narrative and messaging pillars and use this to optimize channel strategy and plan monthly content calendars.

• Experience in Employer Branding and/or Recruitment Marketing.
• Track record in driving successful employer branding/marketing initiatives.
• Ability to use metrics to demonstrate success in building/strengthening an employer branding proposition.
• Strong ability to influence and align key decision makers.
• Deep personal accountability for great performance.
• Resourceful – able to think creatively and cost effectively.
• Proactive, shapes the future – able to spot future trends and position Diageo to capitalise on these.
• Agile and pivot at short notice.
• Passionate, proactive, solution orientated, creative and able to think and learn quickly.
• Great teammate and empower others.
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Project management skills – plan and manage time effectively.

Flexibility is key to our success. You will have the opportunity to work flexibly in many different ways, including part‑time, compressed hours and flexible location.

• Contemporary work life balance policies and wellbeing activities.
• On‑site gym or subsidised gym membership.
• Contributory pension scheme.
• Comprehensive health insurance for you and your family.
• On‑site nursery or vouchers.
• Annual bonus of circa 15% of your base salary (dependent on performance).
• Share options.
• 28 days’ vacation per annum.

Diageo embraces diversity in the broadest possible sense. We create an inclusive culture where everyone feels valued and belongs.

Fixed Term Contract (Fixed Term)

London, England, United Kingdom

2025‑12‑19