Digital Marketing Manager

Digital Marketing Manager

Role Overview

The Digital Marketing Manager will be responsible for leading Aspria’s digital acquisition and retention strategy, ensuring measurable impact on membership growth, usage, and retention. This role requires a data-driven marketer who thrives on optimising campaigns, analysing performance, and delivering digital excellence aligned with Aspria’s strategic business goals.

Location

While our head office is in Wimbledon, London, we are open to candidates living near Aspria clubs in Milan, Rome, Berlin, Brussels, or Hamburg.

• Lead the planning, execution, and optimisation of digital performance campaigns across paid search, social, display, retargeting, and affiliate channels.
• Work closely with the Brand & Content team to ensure campaigns reflect Aspria’s premium positioning and member-first approach.
• Drive digital lead generation and nurture funnels, ensuring a seamless journey from awareness to conversion.
• Develop KPIs and reporting frameworks to measure campaign success and ROI across all digital channels.
• Analyse performance data, uncover insights, and implement continuous optimisation strategies to increase efficiency and conversion rates.
• Conduct regular competitor and market analysis to benchmark performance and identify opportunities.
• Partner with central and local marketing teams to align digital activity with campaigns, member engagement, and retention goals.
• Work closely with Sales, CRM, and Operations teams to ensure campaigns support commercial targets and deliver high-quality leads.
• Manage relationships with media agencies.
• Stay ahead of digital trends, tools, and innovations to keep Aspria at the forefront of digital performance marketing.
• Champion a culture of test‑and‑learn, experimentation, and data-driven decision-making.
• Support the broader business in digital transformation and enablement, ensuring systems and processes are aligned for measurable growth.

• Proven track record in digital performance marketing, ideally within premium/luxury, hospitality, lifestyle, or wellbeing sectors.
• Strong expertise in Google Ads & Meta Ads Manager.
• Advanced analytical skills with hands‑on experience in Google Analytics, Tag Manager, and data visualisation tools (e.g. Looker Studio, Power BI).
• Experience managing marketing budgets and delivering measurable ROI.
• Strong stakeholder management and agency/vendor relationship skills.
• Excellent communication and presentation abilities; able to distil complex data into actionable insights.
• Good spoken/written proficiency in German, Italian or French – desirable but not essential.
• Entrepreneurial mindset with a passion for health, wellbeing, and delivering exceptional member experiences.

• Opportunity to shape the digital future of Europe’s leading luxury health and wellbeing clubs.
• A collaborative and supportive work environment that values innovation, accountability, and member-first thinking.
• Competitive salary and benefits package.
• Access to world-class health, fitness, and wellbeing facilities.
• Hybrid working – 3 days in the office, 2 days at home.

Mid‑Senior level

Full‑time

Marketing and Sales

Wellness and Fitness Services