Software Marketing Manager

About Nothing

Nothing exists to make tech feel exciting again. We're building a different kind of technology company, one that puts design, emotion, and human creativity at the heart of everything we do. From the way our products look and feel to how we communicate and show up in culture, we believe technology should make you feel something. Founded in London in 2020, we’ve grown from an idea to a global challenger in just a few years.

Backed by GV (Google Ventures), EQT Ventures, and C Ventures, and investors like Tony Fadell (iPod), Casey Neistat, and Kevin Lin (Twitch), we’re now sold in 40+ markets with millions of users worldwide.

Software Marketing Manager at Nothing, focusing on operating system and app software development for a leading consumer tech brand. You’ll drive groundbreaking software initiatives and help shape the way the world experiences mobile technology.

• Strategy Development: collaborate with the Head of Smartphone Marketing to develop and implement software marketing strategies that align with company goals and the smartphone product roadmap.
• Campaign Management: lead development and execution of marketing campaigns for software products and features, ensuring alignment with product launches and smartphone promotions.
• Market Research & Analysis: conduct market research to identify customer needs, trends, and competitors; use insights to guide marketing initiatives and optimise campaign performance.
• Cross-Functional Collaboration:
  
  work closely with product managers, developers, and designers to ensure software features are effectively communicated to the target audience; coordinate with sales teams to align on product messaging and positioning.
• Content Creation: oversee creation of compelling marketing content—including website copy, email campaigns, product videos, blog posts, and social media content—that promotes software products.
• Performance Tracking: monitor, analyse, and report on the performance of software marketing campaigns; provide recommendations to improve effectiveness and ROI.
• Customer Engagement: build and maintain relationships with customers, fostering engagement and driving product adoption and retention through targeted marketing programs.
• Brand Advocacy: champion the brand voice and ensure consistent messaging across all marketing touchpoints, particularly for software-related initiatives.

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Proven track record of creating and executing successful marketing campaigns.
• Strong analytical skills, with experience using data to drive decisions and improve marketing performance.
• Excellent communication and interpersonal skills, with the ability to collaborate across teams and stakeholders.
• Strong project management skills, with the ability to manage multiple campaigns and initiatives simultaneously.
• Experience with digital marketing channels (SEO, SEM, social media, email marketing, etc.) to understand how to work with functional teams across the business.

Knowledge of the smartphone ecosystem and trends in mobile software is a plus.