Marketing Manager - AWAL

As AWAL UK Marketing Manager, you will lead marketing strategy & initiatives for a wide range of AWAL's artists ranging from emerging and developing artists to some already established acts.

You will have 2-3 years' experience as a marketing manager, running a range of artist campaigns at a front line label or equivalent and be confident planning, budgeting and executing creative campaign strategy. You will have a proven track record of delivering 360 artist campaigns including both charting records as well as emerging artist development projects. You will be a digital native with a digital-first approach to campaigns, as well as have a proven track record in putting together a full campaign around a suite of physical formats for album projects.

You will love working exceptionally closely with artists and be someone with real vision and ideas on how to solidify an artist proposition as they push for cultural, commercial and critical success. As a hands‑on marketer, you will be adept at creating, editing, and distributing compelling content across all major social media platforms and channels. In addition, you will feel confident working with artists who already have an established position in the scene and require more of a light‑touch approach to ensure seamless execution of their vision as well as guidance on best practices.

This would suit someone who has2-3 years' experience as at marketing manager level at a front line label or equivalent, managing priority projects.

As a team we meet in the London office from Monday – Thursday. Fridays are usually spent working remotely. Join us in shaping the future of the music industry.

• Conceive and implement innovative marketing timelines & strategy for selected AWAL artists
• Communicate & implement marketing best practices, new developments and strategies to artists / artist's teams
• Communicate and synchronise campaigns with AWAL's global marketing teams
• Oversee the delivery and the rollout of all assets for designated artist campaigns
• Oversee setup & execution of clients' physical and digital production
• Establish clear campaign objectives & targets for all key stakeholders to adhere to source and manage media promo partners for projects
• Work with internal teams, including A&R, Audience Development, Global Commercial Partnerships, Sync, Brand Partnerships & Operations teams as well as external partners
• Advise on digital marketing, advertising and social media strategies to maximise results, engagement and growth in conjunction with the Audience Development team
• Create, edit, and distribute engaging content across multiple social media platforms and channels, maintaining brand consistency and maximizing engagement
• Set and achieve streaming, sales and revenue targets
• Monitor & analyse performance of releases using analytics & third party tools

• Build strong relationships with both artists / artists' team & internal team members in order to build trust & to keep steering the campaigns effectively
• Be consistent & effective in communications with both the artists / artists' team & internal team members which adhere to AWAL's values
• Successfully manage multiple campaigns in a fast-paced working environment and prioritise workload effectively
• Set campaign objectives & targets at the start of each campaign
• Regularly keep abreast of the campaign budget & how that affects the planning & execution of the campaigns
• Create high-quality social media content quickly and efficiently to capitalize on real-time opportunities and maintain campaign momentum

• You have 2-3 years experience at marketing manager level at a label, distributor, artist/label services company, or artist management company
• You are familiar with the AWAL business model & the company values
• You have a strong understanding of the inner workings and deliverables required for the life cycle of global music releases, as well as digital and physical distribution, metadata and marketing
• You are comfortable in hiring & working with third party promo teams & creatives teams / agencies
• You have great knowledge of the DSP landscape and how it affects marketing…