Performance Marketing Strategist, Hollister - EMEA

Company Description

Abercrombie & Fitch Co. is a global, digitally led omnichannel specialty retailer of apparel and accessories catering to kids through millennia ls with assortments curated for their specific lifestyle needs.

The company operates a family of brands, including Abercrombie & Fitch, YPB, abercrombie kids, Hollister and Gilly Hicks, each sharing a commitment to offer products of enduring quality and exceptional comfort that support global customers on their journey to being and becoming who they are. Abercrombie & Fitch Co. operates over 750 stores under these brands across North America, Europe, Asia and the Middle East, as well as the e-commerce sites , , and

At Abercrombie & Fitch Co., we lead with purpose and always put our people first. We're proud to offer equitable compensation and benefits, including flexibility and competitive Paid Time Off, as well as education and engagement events, including various Associate Resource Groups, volunteer opportunities and additional time off to give back to our global communities.

Our Marketing team has the essential responsibility of connecting our customers with our dynamic and ever-evolving brands. Their ownership of immersive campaigns through in‑store, digital, social, event marketing and PR channels brings our brands' vision to the world. This diverse and collaborative team of creative, strategic, and curious individuals is constantly looking for new ways to learn about our consumer and push the envelope in our efforts to reach them.

The Performance Marketing Strategist is responsible for ensuring all marketing campaigns and ecommerce initiatives are supported globally with paid media across multiple channels. This person works closely with internal brand strategy, customer marketing, creative design teams, and other cross‑functional partners as well as our external advertising agency, social media partners and media companies to drive brand‑right consumer experiences that achieve campaign‑specific KPIs.

This position will focus primarily on full‑funnel media strategy and execution across both traditional and digital placements, media partnerships and tactics. The ideal candidate is an innovative thinker, collaborative, and highly organized.

• Own seasonal media campaign planning and calendar process with ad agency and other external partners from start to finish
• Analyze media campaign performance and recommend placement & creative optimizations focused on effectiveness & efficiencies
• Hindsight weekly & seasonal campaign performance and provide insights to the broader marketing team on areas of opportunity
• Lead weekly media campaign management from campaign planning to creative concepting, working with internal & external design partners, & campaign trafficking & flighting in partnership with advertising agency
• Manage campaign asset coordination & organization to ensure all design & launch dates are met
• Act as liaison with promotions team to communicate & maintain promotional calendar for internal & external counterparts
• Partner with copywriters for requests on campaign assets & social media posts, as well as submission & tracking of foreign language translations for international markets
• Ensure 100% accuracy of creative with overall business standards & creative direction
• Partner with Analytics team &/or advertising agency to perform ad hoc seasonal & project hindsight for distribution to leadership
• Conduct ongoing competitor analysis & tracking
• Proactively identify new capabilities & market trends, & facilitate the evaluation of vendor proposals with key stakeholders

• Marketing experience with a specific emphasis in media planning and execution, and/or complementary agency roles
• Bachelor's Degree in Marketing, Advertising or related experience
• Digital marketing experience in a fast paced, multi‑channel, retail environment a plus
• Familiar with display & social media advertising products and Brand Lift Measurement Studies
• Proven track record of working across and within a matrixed structure - creative, analytics, and CRM
• Highly organized with strong problem‑solving capabilities
• Strong…