Interim Director E-Commerce Trade & Content

Role Purpose

Responsible for driving the digital commercial and content strategy for Jimmy Choo

• Responsible for defining and driving the commercial and content strategy for ecommerce.
• Own the global omnichannel sales budgeting and forecasting process, developing robust building blocks and presenting to business stakeholders.
• Oversee all onsite analytics, A/B testing and personalisation tools, using them to deliver budgeted KPIs
• Drive the conversion optimisation strategy with a strong focus on UX, mapping the customer journey and using data to drive decisions.
• Play a key role in planning the website development roadmap, suggesting and leading strategic projects.
• Create the seasonal trading and content strategy, collaborating closely with the relevant teams to ensure executed to the highest standard.
• Work closely with Director of Ecommerce Marketing to effectively trade each marketing channel in season.
• Collaborate with regional buying teams on the seasonal buying and continuative reorder process, ensuring optimum levels of stock whilst remaining within projected OTB
• Manage strategic eCommerce partnerships which help to maximise brand image, reach, revenue and profit.
• Work collaboratively with Brand, Marketing and Creative teams to define the visual and written digital brand guidelines
• Lead the seasonal production process across product photography, copy and translations via both in-house teams and external agencies.
• Oversee localisation across markets, ensuring language, product, merchandising and content reflect regional needs.
• Manage relationships with external suppliers and agencies to ensure budget is adhered to and best value, service and relationships are maintained.
• Lead an established team across trading, partnerships, content and design.

• 10+ years of eCommerce and Omnichannel experience, preferably in a luxury fashion brand.
• Strong analytical and business decision-making skills; ability to identify, prioritise, and articulate highest impact initiatives to drive performance.
• Knowledge of web technologies, best-practice user experience design/layout, and site performance measurement.
• Strong organisational and management skills, including experience of working with international teams across time zones.
• Ability to work in a fast paced environment, being flexible in approach to meet the requirements of the business.
• Strong understanding of luxury, branding and fashion.