Senior DTC and E-commerce Manager Luxury RTW Brand GB DTC E-commerc

DTC and E-commerce Manager

Overview

Our client: a luxury womenswear RTW brand

Location:

NW London, (Queen's Park)

Contract:

Full-time, 1-year fixed term, in office. Our client is also open to a part-time structure for the right person.

Objective:
Develop the strategy and support the brand with the execution of the Direct-To-Consumer sales channel in a commercial capacity as well as monitor the digital marketing and handle the inventory planning.

The Senior DTC / E-Commerce Manager will oversee the full Direct-to-Consumer business across e-commerce and experiential retail. This role will be responsible for building and executing end-to-end digital strategy, optimising site performance, scaling revenue, and driving customer acquisition and retention.

Additionally, the role will lead the planning and execution of pop-ups and brand retail activations, ensuring a seamless brand experience across all customer touchpoints.

This is a pivotal role for an experienced digital leader who combines analytical rigour with creative thinking, has a deep understanding of luxury consumer behaviour, and thrives in an entrepreneurial environment.

• Own the global DTC P&L, setting revenue targets, KPIs, budgets, and forecast models.
• Develop and execute the e-commerce growth strategy across acquisition, conversion, retention, and AOV optimisation.
• Lead daily site management, product launches, merchandising, content updates, and customer journey improvements.
• Analyse trading performance, customer behaviour, and commercial insights to inform decisions and identify growth opportunities and stock buy.
• Oversee all performance marketing channels (paid social, paid search, email, affiliates, SEO) in collaboration with external agency partners.
• Drive data-led customer acquisition while improving repeat purchase metrics and LTV.
• Develop the strategy for the brand's pop-ups, temporary retail, sample sale, and brand experiences in key markets.
• Lead end-to-end execution—including budgeting, location scouting, staffing plans, merchandising, in-store operations, and event programming.
• Ensure a seamless omnichannel experience, linking physical activations with digital retail, community building, and customer capture.
• Work closely with Operations to streamline fulfilment, delivery options, inventory planning, and returns processes.
• Partner with Customer Experience to elevate service standards and align touchpoints with the brand’s luxury positioning.
• Ensure all e-commerce operational processes are efficient, scalable, and customer-first.
• Collaborate with Creative to support digital storytelling.
• Manage e-commerce budgets, agencies, and external partners.
• Lead and mentor junior members of the digital team as the department grows.

• 6–10+ years’ experience in e-commerce, DTC, or digital retail, ideally within luxury fashion or a modern premium brand.
• Proven track record of scaling DTC businesses and owning end-to-end digital revenue.
• Strong analytical mindset with expertise in e-commerce KPIs, performance marketing, and trading analytics.
• Experience planning and executing pop-ups, brand activations, or experiential retail.
• Deep understanding of web platforms (Shopify Plus preferred), analytics tools, and CRM systems.
• Excellent project management and cross-functional leadership skills.
• Creative sensibility aligned with a luxury fashion brand, with strong attention to detail.
• Entrepreneurial, proactive, and comfortable in a high-growth environment.

• Opportunity to lead and shape the digital future of a rising luxury fashion brand.
• A creative, collaborative, and fast-paced environment.
• Hands-on ownership with significant autonomy and growth potential.