Head of Product Marketing

We’re looking for people to join the Access family, who share our passion for believing in better, and who will help us continue to grow.

Love Work. Love Life. Be You.

- is central to our success and how we give our customers the freedom to do more of what's important to them.

We offer a blended approach to office working, encouraging you to collaborate and connect in one of our thriving offices. We deliver on what we say, taking the development of our people seriously. We’ll work with you to progress your success plan and provide opportunities to accelerate your career.

You will start with 25 days annual leave that increases with your seniority in the company, a private healthcare and life insurance. We pride ourselves on being an organisation that gives back so you’ll also have one charity day allocated to support a cause that matters to you.  There are plenty of other perks. Apply to find out more.#
*
* About You:

** Reporting to the
** Director of Product Marketing for ERP**, you will:
* Develop and lead
** AI-accelerated go-to-market strategies
** that compress traditional timelines by 60%, meet customer needs, and ensure portfolio coherence across the ERP product ecosystem.
* Drive GTM programs that achieve productivity gains through automation while partnering with
** Product, Marketing, Sales, and Customer Success
** teams to deliver successful outcomes.
* Create GTM enablement packs that support
** Marketing’s demand generation
** and improve
** Sales effectiveness**.This
** hands-on role
** requires flexibility across stakeholder management, product planning, marketing and sales enablement, GTM coordination, AI tool orchestration, and portfolio strategy. You must
** relish working with passion at pace**.# #
** Day-to-Day, you will:**##
** GTM Strategy & Execution
*** Define GTM strategy and manage execution for multiple ERP product launches.
* Lead the business teams involved in each launch initiative.
* Roll out a
** consistent, repeatable GTM framework
** across all initiatives.
* Coordinate cross-functional readiness and deliver product marketing aspects of launches.
* Manage critical path dependencies, particularly
** SKU creation timelines**.##
** Enablement & Commercial
*** Deliver value propositions and enable sales conversion by creating collateral, tools, and GTM initiatives that ensure products meet divisional targets.
* Develop buyer enablement content to support autonomous journeys, including
** interactive demos**,
** self-service resources**, and
** digital buying experiences**.
* Drive cross-sell opportunities for ERP products across other markets through well-executed strategies.
* Leverage
** AI tools
** to accelerate the creation of key enablement materials and enhance overall efficiency.##
** Customer & Market Focus
*** Champion the
** voice of the customer
** in all planning and execution forums by leveraging insights from interviews, win/loss analysis, and market research to shape positioning and messaging.
* Design and optimize autonomous buyer journeys that allow customers to self-educate, evaluate, and progress through the buying cycle with minimal friction.
* Develop and validate
** customer-centric, outcome-led propositions
** in collaboration with key customers to ensure relevance and impact.
* Drive competitive advantage in chosen markets through differentiated strategies and strong customer alignment.##
** Measurement & Reporting
*** Establish and monitor KPIs to track GTM effectiveness.
* Deliver post-launch stakeholder reports with performance analysis, lessons learned, and enhancement recommendations.
* Make
** data-driven recommendations
** for improvement.#
** Your Skills & Experience might also include:**##
** Core Skills & Experience
*** Significant GTM/product marketing experience in B2B software with a proven track record of delivering projects that generate commercial returns.
* Skilled at managing multiple time-sensitive projects under challenging deadlines, with exceptional communication and cross-functional collaboration abilities.
* Customer-first mindset, commercially astute, process and metrics driven; strategic thinker who can balance high-quality planning with hands-on…