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Sales Director; AI​/SaaS

Job in Luton, Bedfordshire, EX14, England, UK
Listing for: SR2 | Socially Responsible Recruitment | Certified B Corporation™
Full Time position
Listed on 2026-01-05
Job specializations:
  • IT/Tech
    SaaS Sales, Technical Sales
  • Sales
    SaaS Sales, Technical Sales
Salary/Wage Range or Industry Benchmark: 70000 - 100000 GBP Yearly GBP 70000.00 100000.00 YEAR
Job Description & How to Apply Below
Position: Sales Director (AI/SaaS)

Sales Director – Data & AI (SaaS + Services) – Hybrid – Fortnightly in Luton

Base Salary: £70,000–£100,000 (flexible up to £120,000 for exceptional candidates)
OTE:
Uncapped – 100% of base

We are partnering with a high-growth Data & AI organisation to appoint a Sales Director to lead and scale their AI software sales capability, selling a market‑ready AI SaaS product alongside high‑value Data & AI services.

This is a software‑led role, ideal for a commercially sharp AI / enterprise software sales professional who can lead with product, sell consultatively, and pull services through as part of a broader enterprise solution.

If you’re comfortable selling AI as a product and AI as a service, and thrive in complex, multi‑stakeholder enterprise sales, this is a rare opportunity to step into a highly visible, high‑impact role.

The Opportunity

You will take ownership of new business growth across enterprise customers, with a clear emphasis on AI SaaS sales, supported by professional and managed services.

A healthy volume of qualified leads is generated, but success in this role depends on your ability to shape opportunities, qualify rigorously, build senior relationships, and lead sophisticated consultative sales cycles.

Key responsibilities include:
  • Owning and scaling the AI software sales motion, effectively heading up that division
  • Selling a commercial AI SaaS product, supported by Data & AI services
  • Converting inbound interest into high‑value enterprise opportunities
  • Building trusted, long‑term relationships with senior client stakeholders
  • Clearly articulating business value (ROI, cost reduction, risk mitigation)
  • Working closely with product, technical and delivery teams to shape solutions
  • Consultative Solution Selling – uncovering complex data, AI, or operational challenges
  • Value‑Based Storytelling – linking technology to commercial and operational outcomes
  • Technical Curiosity – able to explain AI concepts clearly to non‑technical buyers
  • Relationship Development – nurturing accounts from qualification through to long‑term partnership
  • Stakeholder Alignment – Selling to Data & IT leaders (CDO, CTO, CIO, CISO, Heads of Data/Data Governance)
Strong alignment with candidates coming from:
Enterprise Software / Platforms

Data management, governance, security, search, analytics, AI or cloud platforms

Consulting / Services Organisations

Those selling complex, technology‑led solutions into enterprise or regulated environments

(Specific company names intentionally omitted due to the confidential nature of this search.)

Sector Exposure (Advantageous)
  • Public Sector
  • Manufacturing
  • £70k–£100k base (flexible up to £120k for standout candidates)
  • Uncapped OTE – realistic 100% of base
  • Ownership of a growing AI SaaS sales function
  • Strong lead flow combined with autonomy and trust
  • Opportunity to sell credible, applied AI solutions with real enterprise impact
Seniority level

Mid–Senior level

Employment type

Full‑time

Job function

Sales and Business Development

Industries

IT Services and IT Consulting and Software Development

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