Senior Partner Marketing Manager

Ready to join the future of work? Become part of a remote and hybrid first*, global company spanning across the Americas, Europe, and Asia for A Job That Works for You. You will become among 2000+ Guardians worldwide, embracing YOUR unique approach to work.

Our vision of the future of work is “Work In Any Way” which offers flexibility for where you work, it empowers you to define your ideal work environment, unbound by the traditional notions of what work should look like. Most importantly, it puts people first!

Partner marketing strategy and planning

• Develop and run partner marketing strategies aligned to regional partnership priorities and revenue goals.
• Build quarterly and annual partner marketing plans, proactively identifying opportunities to generate qualified referrals and partner-sourced pipeline.
• Shape distinct approaches for each partner type, including referral, integration, private equity, recruitment, HR consultant and global mobility partners, based on business models, audiences and commercial opportunities.
• Manage partner marketing budget and work with regional Partnerships Directors to align and make the most of regional Partnerships budgets.
• Prioritize partner marketing initiatives based on strategic importance, revenue potential and available resources, ensuring investment is focused on the highest-impact opportunities.

Demand generation and go-to-market motions

• Design and run joint campaigns that tap into partner audiences, customer relationships and channels to generate qualified demand.
• Lead co-marketing initiatives including webinars, thought leadership, digital campaigns, account-based marketing and targeted customer communications.
• Support joint go-to-market and co-sell motions with Demand Generation, Product Marketing and Sales, building compelling messaging, sales plays and strong partner lead management.
• Drive co-sell motions with integration partners across the HRIS and payroll space, from joint value propositions and integration launches to sales plays and account-based campaigns.
• Grow Safeguard Global's reach within private equity portfolios through targeted campaigns and engagement with portfolio company leadership.

Partner program management

• Support the growth of partnerships across our key sectors, including our recruitment partner program, HR consultant partner program, global mobility partners and other HR companies.
• Create the marketing foundations each program needs to scale, such as partner value propositions, recruitment campaigns, partner introduction materials, solution one-pagers, and co-branded content.
• Help attract and activate new partners in these sectors through targeted campaigns, events and community building.

Partner activation, events and relationships

• Build scalable programs that support new partner launches and accelerate partner-driven demand.
• Create ongoing co-marketing opportunities that keep Safeguard Global visible and relevant within partner organizations and customer communities.
• Plan partner events, sponsor ships, executive round tables and webinars with Events Marketing, each with a clear audience, goal and path to opportunity.
• Act as the trusted marketing lead for partner stakeholders, agreeing joint plans, campaign objectives and success measures to drive engagement and demand generation.
• Find creative ways to use existing partner marketing channels to maximize reach and return on investment.

Performance and optimization

• Set and track KPIs for qualified partner referrals, partner-sourced pipeline and campaign effectiveness.
• Work with Marketing Operations and Revenue Operations to make sure tracking, attribution and reporting are accurate.
• Analyse performance to optimize campaigns, prioritize investment and scale what works.
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