Partnership Development Executive Commercial HQ

JOB PURPOSE

The Partnership Development Executive will play a dual role within Luton Town Football Club’s Commercial Department — responsible for both the management of existing partner relationships and the generation of new commercial revenue.

Reporting directly to the Head of Commercial, this position combines account management excellence with proactive sales delivery across all areas of the Club’s commercial operations — including sponsorship, advertising, hospitality, partnerships, and licensing.

The successful candidate will deliver a best-in-class service to existing partners, ensuring rights and activations are delivered effectively, while also building and converting a high-quality sales pipeline that drives new business. This is a key role in strengthening relationships across the Club’s commercial ecosystem and developing long-term partnerships that support the Club’s journey towards Power Court in 2028/29.

Management responsibility for
:

• Account management of a portfolio of Club Partners, Advertisers, and supporting partners.
• Delivery of all commercial obligations to the English Football League (EFL) and its partners.
• Sales and servicing across sponsorship, advertising, partnerships, hospitality, licensing, and other revenue streams.
• Delivery and management of matchday commercial assets (LED, Big Screen, playlists) in collaboration with internal and third-party teams.
• Annual player kit sponsorship programme, match-by-match sponsorship packages, and ad hoc commercial sales.
• Development of a multi-year sales pipeline supporting short-term revenue growth and Power Court strategy.
• Contribution to commercial events, partner reviews, and performance reports.

Reports to: Ben Tunnell, Head of Commercial

• Serve as day-to-day account lead for a defined portfolio of partners, advertisers, and supporting external partners.
• Build strong, collaborative relationships that drive long-term retention and mutual value.
• Develop and deliver activation plans that align with partner objectives across matchday, digital, community, and social channels.
• Produce and present regular partnership reports tracking ROI, KPI performance, and future recommendations.
• Ensure all commercial obligations are delivered to the highest standards, in collaboration with Marketing, Media, Operations, and Community departments.
• Support partner renewal conversations and contribute to retention planning and strategy.
• Provide on-site partner servicing and premium matchday hosting.

• Drive new revenue generation across all areas of the Club’s commercial portfolio, including:
  • Sponsor ships (season-long and match-by-match)
  • Advertising (LED, Big Screen, print, and digital)
  • Partnerships (Principal, Club, Regional and Business Partner)
  • Hospitality and matchday experiences
  • Licensing and retail partnerships
  • Ad hoc activations and new product launches
• Build and manage a structured pipeline of prospects using the Club’s CRM system, ensuring visibility and accountability across the sales cycle.
• Apply a blend of traditional and modern sales techniques — including cold calling, in-person networking, and digital outreach via Linked In Sales Navigator and Apollo.
• Represent Luton Town FC within the local and regional business community, building awareness and engagement.
• Negotiate and close commercial deals that align with Club objectives and deliver measurable value.
• Champion the commercial opportunities at Power Court, building early interest and long-term partner commitments.

• Support the organisation and delivery of commercial events, networking sessions, and partner engagement forums.
• Manage end-of-season pitch hire bookings and other commercial event activity.
• Oversee delivery of matchday commercial content (LED, Big Screen) in collaboration with suppliers and internal teams.
• Represent the Club professionally at all home fixtures, hosting both current and prospective clients.
• Work cross-functionally with Hospitality, Marketing, and Partnerships teams to ensure alignment of sales and delivery activity.

• Produce detailed ROI and KPI…