SEO Manager

Overview

Drive organic growth with purpose. Lead the SEO strategy that supports families nationwide.

Dignity Funerals is one of the UK's most trusted providers of funeral, cremation, and end‑of‑life services. We're seeking a skilled and proactive SEO Manager to lead our organic search strategy, improve lead generation, and optimise content for compliance and customer impact.

Based in Maidenhead
, you will play a key role in the redevelopment of our website and digital presence ahead of a major relaunch in 2026. This is a strategic, hands‑on role that requires technical SEO expertise, strong content awareness, and the ability to work across cross‑functional teams in a regulated industry.

• Lead and deliver the SEO roadmap to support organic lead generation and revenue growth targets.
• Optimise technical SEO including Core Web Vitals, structured data, and site architecture.
• Develop and manage high-impact content that meets FCA compliance, E‑E‑A‑T, and YMYL standards.
• Improve local SEO across Google Business Profiles and branch‑level pages.
• Design and implement CRO experiments to enhance user journeys and quote form conversions.
• Track performance through GA4 and Looker dashboards, reporting on rankings, traffic, CPL, and ROI.
• Collaborate with Product, Compliance, Legal, and IT to ensure content and SEO efforts align with regulations and business priorities.
• Manage external SEO vendors and tools to ensure best‑in‑class service and return on investment.

We're looking for someone who has:

• Hands‑on SEO experience, ideally in regulated sectors such as financial services, insurance, healthcare, or similar.
• Proven success in increasing organic traffic, lead generation, and user engagement.
• Strong technical knowledge of SEO principles, site architecture, schema markup, and Core Web Vitals.
• Confident working with SEO tools such as GA4, Google Search Console, Screaming Frog, SEMrush or Ahrefs, and A/B testing platforms.
• Skilled in content strategy, with experience writing, editing, or managing compliant content.
• Excellent stakeholder communication and ability to work across departments and with senior leadership.
• Empathetic and customer‑focused, particularly when writing for older or financially vulnerable audiences.

• Competitive salary depending on experience.
• 25 days annual leave + bank holidays.
• BUPA private healthcare (Self).
• Company pension.
• X2 Life Assurance.
• Annual company bonus.

If you're ready to take ownership of a high‑impact SEO strategy and play a key role in the digital transformation of one of the UK's most trusted brands, click the 'apply' button. A member of our Talent Acquisition Team will be in touch to guide you through the process.

We are Dignity, one of the UK's oldest and most trusted funeral providers, with over 200 years of history, 570 branches, and 46 crematoria. From launching the UK's first funeral plan to helping shape modern regulation, we have led the way in supporting families with care, compassion, and professionalism.

Now we are building the UK's leading end‑of‑life company. As part of the Dignity Group, we also operate Farewill, the country's largest will writer and one of the UK's top probate providers, giving families support not just at the funeral, but before and after as well.

Today we are over 4,000 people across the UK, all driven by the same goal: to care for families with compassion and make the UK a world leader in end‑of‑life care.

We're regulated by the FCA, so some roles may be subject to background checks.

We know that diverse teams make better decisions, build better products, and create a better place to work. Whoever you are, wherever you're from, and whatever your life looks like, we'd love to hear from you. And if there's anything you need to make the process more accessible, please let us know.

Any unsolicited submissions from agencies will be accepted as a direct application from the candidate and no fees will be payable.

We reserve the right to close or extend the closing dates for positions depending on application numbers. We recommend an early application.