Account Director; Experiential

Account Director (Experiential)

Location:

Maidenhead, England, United Kingdom.

Our client are an industry leading experiential and shopper marketing agency who manage all in-store and out-of-store experiential events and activations for some of the most well known FMCG and retail brands. This hands-on role involves travel (In England) and on-site presence during peak periods. Attention to detail and high-quality execution across all activations are paramount. You will identify new business opportunities, lead pitches, and expand our service portfolio.

As a trusted advisor, the Account Director will develop innovative tactical and strategic solutions to deliver client campaigns, including Sampling & Experiential. You will coordinate resources, build operational plans, manage client expectations, and mentor Campaign Managers.

• Partner with clients to understand business needs and objectives.
• Monitor category trends and maintain strong client relationships.
• Respond to briefs with clear project plans and timelines.
• Oversee campaign delivery, ensuring timelines, costs, and quality standards are met.
• Collaborate internally and externally to deliver best-in-class campaigns.
• Identify opportunities to grow business with existing clients.
• Report on campaign and agency performance post-campaign.
• Own and exceed quarterly account targets.
• Prepare forecasts, manage budgets, and oversee P&L.
• Mentor Campaign Managers to achieve commercial goals and KPIs.
• Lead, motivate, and develop a high-performing team.
• Ensure cross-functional collaboration and operational efficiency.
• Conduct performance reviews, succession planning, and coaching.

• Degree or equivalent; 4+ years in managerial roles in agency/FMCG/retail/health & beauty environments.
• Proven client relationship management and business growth experience.
• Strong financial acumen, project management, and integrated campaign knowledge.
• Natural leadership, people management, and communication skills.