VP of SEO - Strategy

Jobster, Maidstone, England, United Kingdom

Jobster is seeking a VP of SEO – Strategy to lead our future at Reflect Digital in a hybrid role (at least 2 days a week in the Maidstone office).

Apply here:

About Reflect Digital – award‑winning, behavioural science‑led digital marketing agency since 2011, known for AI‑powered insights and creative strategy, won Agency of the Year 2024 and Employer of the Year 2025.

What We Value

• We’re a Family – an inclusive, caring environment that supports one another.
• Love our Craft – passion for digital strategy and development with education at the forefront.
• Going for Gold – ambition, curiosity and agility.

The Pivotal Role

As VP of SEO – Strategy you will lead across our portfolio, ensuring our work reflects how humans seek information across search engines, LLMs, social search and emerging answer platforms.

Key Responsibilities

• Strategic Leadership & Direction
  • Develop and implement comprehensive SEO strategies across the client portfolio.
  • Oversee strategic direction for SEO and discovery activity across all modern platforms.
  • Embed behavioural science and audience insights into all strategies during account reviews.
  • Collaborate with the Innovation Lead to enhance strategies using AI (e.g., GEO optimisation, conversational search insights).
  • Work closely with Paid Media, Content, Digital PR and Strategy Director leads.
  • Introduce new channels, testing frameworks and Total Search experiment designs.
• Commercial Growth & Marketing
  • Identify and shape upsell / cross‑sell opportunities across all agency services.
  • Manage SEO involvement in new business activity (RFPs, proposals, scoping, pitching).
  • Represent the agency at key industry events to build relationships and pipelines.
• Team & Department Development
  • Provide guidance and mentorship to SEO account managers.
  • Lead development of Strategy as a core pillar with a roadmap for Search Strategy function.
  • Encourage curiosity, experimentation and collaboration across teams.
  • Partner with Strategy Director on new business and with Growth team on account growth.
• Innovation & Quality
  • Champion experimentation culture and continuous optimisation across all channels.
  • Identify tools, technologies and data sources that enhance strategy.
  • Maintain high standards of quality across all deliverables.

Package and Perks

• Salary: £60k+ (DOE)
• Work/Life Balance: flexible working, 4‑day work week, hybrid option.
• Annual Leave: 28 days plus bank holidays, birthdays, charity day, slow‑down period during Christmas/New Year.
• Healthcare:
  Private Healthcare from Vitality.
• Breakfast club and healthy snacks.
• Weekly wellbeing sessions.
• Access to trained Mental Health First Aiders.
• Lunch & Learn, Brunch & Learn sessions.
• Internal training: MHFA, First Aid, ED&I.
• Endometriosis‑friendly employer.
• Career progression.
• Agency partnerships.

Ready to lead the future of discovery? Apply now!

Diversity and inclusion – Reflect Digital is an equal‑opportunity employer. All qualified applicants will receive consideration for employment without regard to protected status. We support reasonable adjustments during recruitment.

We are committed to providing an inclusive environment for all employees, volunteers, subcontractors, freelancers and clients. Your information will be kept confidential per GDPR.

To watch staff testimonials about our company culture, see the video on You Tube.

• Cultural interview with People & Culture Manager & Hiring Manager (Google Meets – 1 hour).
• Task stage: task set in advance, interview in person (if applicable) – 1.5 hours at the Maidstone office.
• Video or phone interview with our CEO, Becky.