Senior Manager, Marketing

About the Team:

Enterprise+ is the B2B growth engine of the South China Morning Post, delivering premium insights, memberships, expert access, events, licensing, and bespoke solutions for senior decision-makers and institutions across Asia and globally. Our portfolio includes SCMP Plus (corporate subscriptions), C‑Suite (executive community & membership), Connectiv (expert network), as well as syndication, licensing, merchandise, and future native B2B solutions.

We are seeking a Senior Manager, Marketing to lead and execute the brand, demand‑generation, retention, and content marketing strategy for Enterprise+. This is a hands‑on, creative‑marketing hybrid role reporting directly to the VP, Enterprise+. You will own the marketing roadmap and campaign strategy, while also producing a significant portion of high‑quality creative output personally.

This is a player‑coach position with responsibility for managing freelancers/agencies, owning the marketing budget, and partnering closely with Sales to drive pipeline and revenue outcomes. You will also work in tight coordination with our Network Growth & Engagement team (especially around C‑Suite community development), central marketing counterparts, and brand guardians to ensure coherence across the SCMP master brand and Enterprise+ sub‑brands.

1) Brand Architecture & Positioning

• Own and evolve the Enterprise+ brand architecture, ensuring alignment with SCMP brand standards and differentiation in the market.
• Maintain and refine sub‑brand identities and messaging across SCMP Plus, C‑Suite, Connectiv, syndication, licensing, merchandise, and new B2B offerings as they emerge.
• Establish clear value propositions, narrative pillars, and proof points tailored to priority audience segments (C‑suite, corporates, institutions, regional/global buyers).

2) Integrated Campaign Strategy & Execution

• Develop the annual and quarterly campaign strategy and calendar aligned to revenue priorities and product milestones.
• Plan and execute multi‑channel campaigns across email, paid social, organic social, web, events, partnerships, and sales enablement.
• Build campaign toolkits that include messaging frameworks, creative sets, landing pages, nurture sequences, and sales play support.

3) Digital Lead Generation & Pipeline Impact (Primary KPI)

• Own Enterprise+ demand generation with a focus on measurable outcomes including MQL, SQL, pipeline and revenue.
• Partner with Sales to define target account lists, buying committee personas, lead qualification flows, and feedback loops.
• Optimise conversion across the funnel through testing, segmentation, and improved creative and copy performance.

4) Retention, Renewal & Customer Marketing

• Lead a structured renewal marketing and retention program for corporate subscriptions and memberships.
• Develop lifecycle communications, benefit reinforcement, renewal toolkits, case studies, and upsell/cross‑sell campaigns.
• Collaborate with account owners to reduce churn and increase multi‑year, multi‑product adoption.

5) Content Marketing & Thought Leadership

• Own the Enterprise+ content marketing strategy in support of brand authority and demand outcomes.
• Plan and deliver high‑impact assets in partnership with editorial and product leads.
• Ensure content is commercially aligned while preserving SCMP credibility and quality standards.

6) Creative & Collateral Production (Hands‑On)

• Personally design and refine premium B2B assets including:
  • Pitch decks, proposals, one‑pagers, brochures, sponsorship packs
  • Event branding and signage
  • Digital ads, social content, infographics, simple motion assets
  • Sales enablement templates and toolkits
  • Websites and online assets
  • Maintain strong visual consistency across all touchpoints, balancing speed with excellence.
• Raise the standard of Enterprise+ design storytelling and clarity for senior decision‑makers.

7) Stakeholder & Cross‑Team Leadership

• Act as the marketing point person for Enterprise+ across internal stakeholders including:
  • Sales
  • Network Growth & Engagement (especially C‑Suite community)
  • Central/scaled marketing functions
  • Editorial/product and brand guardians

• Translate business objectives into…