Copywriter

Overview

At Cotswold Outdoor Group, the outdoors isn’t just where we work, it’s who we are. Every day, our head office teams play a vital role in helping people get outside, explore more, and experience the world around them. We believe life’s better when it’s lived outdoors. From hiking and wild swimming to simply stepping away from the screen, nature helps us feel alive.

Whether it’s shaping our systems, supporting our teams, or driving key initiatives, you’ll play a vital part in helping people get outside and explore more.

You will be a Copywriter who creates and applies compelling copy across campaigns, launches, and all brand touchpoints. You’ll write confidently to inspire, inform, and convert across the full funnel, collaborate with designers and marketers to align words and visuals, and shape and protect brand tone of voice across multiple brands. Combining creative ambition with commercial insight, you’ll use data and performance to inform decisions and drive multiple projects forward.

• Creating emotive, idea‑led copy for campaigns, launches, and brand moments, including film scripts and key messaging.
• Applying compelling copy across media, email, social, in‑store, POS, web, and ecommerce with pace and purpose.
• Writing confidently across the full funnel, inspiring, informing, or converting audiences as needed.
• Collaborating with designers, marketers, and channel owners to align words and visuals seamlessly.
• Shaping and protecting brand tone of voice across multiple brands while preserving each brand’s personality.
• Developing guidelines, frameworks, and examples to bring clarity and consistency to copy across the business.
• Combining creative ambition with commercial insight, using data and performance to guide decisions.
• Driving projects forward, making decisive choices, and maintaining momentum across multiple priorities.

• Proven experience writing persuasive copy for brand‑level campaigns and touchpoints.
• Strong editorial judgment and the ability to write consistently across formats.
• Collaboration skills, able to work with visual and marketing teams to create cohesive content.
• Experience maintaining tone of voice guidelines for multiple brands.
• Strategic thinking: using data to inform creative decisions and drive results.
• Excellent project management, able to juggle multiple priorities and meet deadlines.

• Starting salary of £33,000 with a yearly bonus of up to £1,500.
• Hybrid working options to support your work‑life balance.
• 33 days holiday allowing you to recharge and explore the outdoors.
• Staff discounts of 40‑60% across our full range of outdoor brands.
• Savings on everyday essentials including groceries, travel, fitness, and entertainment through our perks hub.

We’re currently based in Kemble but will be moving to central Swindon in Spring 2026 – just a short walk from the train station and the new bus boulevard. Everyone’s welcome to join our team and be part of something bigger.