Senior Commercial Manager

Senior Commercial Manager

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In the world of beauty and hair care, we are committed to redefining standards and empowering individuals to look and feel their best with no compromises.

We’re seeking a dynamic and strategic Senior Commercial Manager to lead our product marketing efforts for the Dyson Stylers range, with an opportunity to work across new sub‑categories. Taking strategic ownership of one of our biggest sub‑categories, this role is pivotal in driving the development and execution of product strategies and go‑to‑market plans that inspire and engage our owners across the globe.

You’ll collaborate with stakeholders from RDD, Consumer marketing, Insights, Claims, Markets, and Operations to position Dyson as a leader in beauty technology and empower users to look and feel their best.

• Strategic Leadership and Market Analysis:
  Analyse consumer trends, competitor activity, and market insights to identify growth opportunities and shape the strategic direction for the stylers category.
• Product Development
  
  Collaboration:
  
  Own the commercial activities within the NPD (New Product Development) milestone process, working closely with Engineering to refine product vision, collaborating with Operations and Supply to define launch phasing and volumes, and ensuring Quality aligns with performance targets to meet and exceed consumer expectations.
• Business Case Development:
  Create compelling business cases and align with regional leads to secure cross‑functional buy‑in and operational support.
• Proposition and Messaging Creation:
  Lead proposition testing and research to understand consumer preferences, evaluate tone of voice, brand positioning, and feature value. Use these insights to develop impactful messaging hierarchies and claims that resonate with target audiences.
• ‘How‑We‑Sell’ Strategy:
  Define the comprehensive ‘How‑We‑Sell’ strategy for stylers, from initial messaging through the marketing funnel to range positioning and naming.
• Claims Strategy and Development:
  Shape the claims strategy for new product launches to align with the ‘How‑We‑Sell’ strategy and business case. Identify and develop new claim opportunities to support the existing stylers range.
• Campaign briefing:
  Brief and inspire the Beauty Consumer Marketing and Creative teams on product ‘How‑we‑sell’ strategy to deliver 360° campaigns to reflect Dyson Beauty ambitions.
• Packaging and Visual Merchandising:
  Oversee the development of packaging and provide direction and briefing for in‑store merchandising and demos to strengthen consumer engagement.
• Post‑Launch Optimization:
  Monitor product performance post‑launch and identify opportunities for campaign optimization, messaging adjustments, and range enhancements.

We’re looking for a dedicated and innovative marketing professional with the following qualifications:

• Education:
  
  Bachelor’s degree in Business, Marketing, or experience in a related field.
• Experience:
  
  product/brand management experience, preferably within the beauty or personal care industry.
• Passion for Beauty Technology:
  Demonstrated enthusiasm for the evolving beauty tech landscape. preferrable to have technical or personal experience/knowledge of T3/T4 (Curly and Coily) hair types.
• Commercial Expertise:
  Proven success in fast‑paced environments with a strong grasp of commercial strategies, market analysis, and business acumen.
• Collaboration and Communication
  
  Skills:
  
  Exceptional ability to work cross‑functionally and communicate effectively with various stakeholders, inspiring teams to achieve shared goals.
• Creative and Analytical Thinking:
  Ability to write compelling product briefs and guide creative processes. Proficiency in data interpretation and product lifecycle management.
• Initiative and Curiosity: A proactive self‑starter who challenges the status quo, seeks out new opportunities, and drives innovation.
• Global Perspective:
  Experience working on international projects or with global teams is a plus.
• Hair type knowledge:
  Preferable to have experience or knowledge of T3/T4 (curly and coily) hair types. Opportunity to serve as our resident…