D2C Data & Business Intelligence Manager

D2C Data & Business Intelligence Manager

• Full-time
• Business Areas:
  Marketing
• Location:
  
  Manchester
• Department:
  Marketing (AJBL)

We're now recruiting a D2C Data & Business Intelligence Manager to join the D2C Insights team. The team that drives customer-focused, data-led decision making across our direct-to-consumer strategy, product, PR & content, and business development teams. The team are responsible for insights across customer research, customer feedback, market intelligence, competitor analysis, and data-driven insights. They ensure that strategic direction and business decisions are underpinned by a deep understanding of AJ Bell's customers and broader market dynamics.

The D2C Data and BI Manager leads a small but dynamic and experienced group of BI developers and engineers who work across customer, financial and commercial data held in our Enterprise Data Warehouse Snowflake alongside our CRM and Customer Data Platform Bloomreach. The team also work with specialised data sources such as website and app analytics and with data from external providers.

The team is the first port of call for always-on data insights for D2C teams and are responsible for maintaining and enhancing our core data assets which support BI, analysis and importantly our customer communications.

The team are continually working to understand our customers better through meticulous tracking and analysis. We’re passionate about delivering an increasingly personalised and segmented approach to every customer touchpoint to empower our customers to reach their financial goals. Plus, we know the best decisions are data-driven – so we give our senior management team the best business intelligence at their fingertips and work to support increasing data literacy and self-service.

We ensure the insights are clear and actionable as we move towards becoming an ever more data-driven organisation.

This role is a hands‑on leader for the team, who can ensure we continue to have strong technical processes and governance whilst working with technical and non‑technical colleagues to gather requirements, develop and deliver elegant and robust solutions, and embed insights. The role leads a small team and will need to ensure team members are supported and empowered to deliver their ambitious roadmap.

Curious, proactive, and committed to understanding how and why people invest, the D2C Insights team plays a vital role in embedding a culture of insight and evidence-based decision making at every level of the D2C division.

The key responsibilities of the role are as follows:

• Leadership of a growing and high performing team of data engineers and BI developers – coaching individuals and the team to deliver their best for the business. Foster a culture of collaboration, innovation, and continuous learning to drive professional growth and development within the team.
• Ensuring strong technical and business processes including documentation so that our data pipelines and data assets are robust, and that change is delivered in a governed and controlled manner and at the pace our stakeholders require
• Working closely with our stakeholders in D2C (particularly Marketing and Product) to understand their plans and strategies to develop an operating model and plans that deliver robust data products and dashboards when required. You’ll also engage with and work closely with our central data and technology teams to deliver changes and create an aligned way of working and ensure cross-functional alignment.
• Continually assess our ways of working and roadmaps, proactively identifying opportunities for efficiency and innovation
• You’ll ensure change is delivered in line with agreed plans which will involve prioritising and managing the team’s workload. You’ll take on running sprint planning meetings and daily stand ups with team, identifying blockers and addressing where necessary. You will also ensure the team’s work is of the highest standard by undertaking code reviews and QA’ing before delivery to the business.
• Supporting the team to develop engaging and accurate dashboards and reports. You’ll take the lead on rolling these out to the…