PR Manager | Myprotein

We are THG, a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition.

Our portfolio of leading retailers and brands such as LOOK FANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty form our two core businesses: THG Beauty and THG Nutrition.

From Manchester to New York, we’re powered by a team of over 2500 people who work together, lead by example, and think BIG.

With us, you’ll go further, faster. What are you waiting for?

Role: PR Manager

Reporting to:
Head of Communications

Location: THG HQ, Manchester (WA15 0AF
) - Fully Office Based

THG Nutrition is home to some of the best loved and most trusted names in wellbeing and nutrition, including Myprotein, the world's largest online sports nutrition brand, and its family of brands, Myvegan, My vitamins and MP Activewear. Our brands and people exist to break boundaries; to power and empower those who want more.

Why be a PR Manager at THG?

Being a PR Manager at THG means having the opportunity to work with some of the world’s leading brands, crafting impactful campaigns that resonate globally. You’ll enjoy a fast-paced, innovative environment where creativity and strategic thinking are valued. With career development opportunities, exposure to senior stakeholders, and a collaborative culture, THG is the perfect place to excel in PR.

As PR Manager, you’ll:

• Lead brand PR strategies, integrating them into larger brand marketing plans and aligning with both short-term and long-term goals.
• Partner with brand teams and the wider marketing team to understand business objectives and create comprehensive annual PR strategies.
• Develop and maintain strong relationships with internal teams, representing the PR team at key internal meetings and ensuring PR is a fully integrated element of campaigns.
• Oversee media relations and outreach, proactively pitching compelling story ideas to journalists, securing coverage, and growing brand awareness among targeted audiences.
• Manage and inspire a team to deliver outstanding service for THG Nutrition, ensuring frequent communication and strong relationships with senior brand leaders.
• Oversee and execute virtual and experiential event management, including press and launch events, press mailers, and sample sends.
• Create and implement press-worthy media campaigns that ensure international and regional consistency, measurable results, and creative angles that drive coverage in target publications.
• Manage content creation, including press releases, media pitches, messaging documents, and award submissions.
  
  Build and maintain relationships with key national and industry publications, broadcast media, and other channels to enhance brand visibility.
• Support and lead crisis PR situations, managing brand reputation and mitigating negative press coverage.
• Track and analyse PR performance, competitor activities, and campaign results using platforms such as Roxhill, SEO Clarity, and Pulsar, ensuring insights are leveraged for future strategies.
• Manage campaign and activity calendars, planning, and budgets to ensure effective execution of projects.
• Conduct regular 1-1s, quarterly reviews, and daily workflow management with direct reports to ensure team development and optimal performance.
• Provide reporting on PR activity, delivering internal presentations where necessary, and ensuring KPIs are met and exceeded.
• Stay informed on trends within the nutrition and wellness industry, maintaining a strong understanding of the competitive landscape.
• Possess excellent communication, storytelling, and writing skills in English with a strong attention to detail.
• Effectively manage stakeholders at all levels, both internally and externally, ensuring strong relationships with media on a global scale.

What skills and experience do I need for this role?

• 5+ years of experience in a PR or communications role.
• Proven track record of successfully leading a team and delivering results.
• Strong consumer PR experience, including project management and event management.
• Demonstrated ability to design and execute successful PR and marketing campaigns.
• Experience managing budgets, projects, timelines, and schedules effectively.
• Excellent…