Head of Product Marketing - FinTech B2B

Job in Manchester, Greater Manchester, M9, England, UK

Listing for: IO Associates

Full Time position
Listed on 2026-01-11

Job specializations:

Marketing / Advertising / PR
Product Marketing, Digital Marketing, Marketing Strategy

Head of Product Marketing - Fin Tech (B2B)

Remote - with travel to Manchester

We are partnered exclusively with a Fin Tech specialising in virtual payments, supporting major brands across travel, banking, and commercial payments.

We are working with the Chief Marketing Officer who is seeking an experienced product marketing leader to own product positioning, messaging, and go-to-market strategy. You'll work cross-functionally to drive adoption, influence product direction, and support commercial success.

Key Responsibilities

Lead and execute product marketing strategy
Develop compelling product messaging and GTM plans
Create sales enablement materials and use cases
Drive customer and market insight initiatives
Collaborate with stakeholders across the business

Skills & Experience

8+ years in B2B tech/SaaS product marketing
Experience in fintech or payments is beneficial
Proven success driving GTM campaigns and product adoption
Comfortable leading teams and delivering hands‑on work

Apply today if you are interested in leading the charge in shaping market‑defining product narratives and driving the future of virtual payments.

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