Brand Development Manager

Position: Brand Development Manager - Greater Permanent)
A rapidly growing, internationally backed spirits brand owner and distributor is expanding its on-trade presence across Central Manchester. As part of this growth, there is an opportunity for a commercially driven Brand Development Manager to take ownership of a key territory, focused on growing distribution, visibility and sales across independent on-trade venues

This position is ideal for someone who thrives on winning new business, building long-term relationships, and bringing premium and high-performing spirits brands to life in bars, pubs and hospitality-led accounts.

The Role:

Managing and developing a defined on-trade territory across Greater Manchester
Driving new business wins while nurturing and growing existing independent free trade accounts
Executing sales plans to deliver volume, value and distribution growth across the portfolio
Activating brands through impactful POS, promotions and marketing-led campaigns
Building commercial price plans and negotiating mutually beneficial agreements
Acting as the main point of contact for customers, delivering consistently high service levels
Hosting and supporting customers at industry events and brand activations
Working closely with internal sales, marketing and operations teams to ensure flawless execution
Tracking performance, activity and opportunities via CRM and reporting tools
Monitoring market trends, competitor activity and sharing insights with internal stakeholders

About You:

Proven experience in field sales or business development within spirits, drinks or FMCG
On-trade management or operational background, with a strong understanding of commercial decision-making
Strong knowledge of the Central Manchester on-trade scene
Confident relationship builder with excellent communication and influencing skills
Results-focused with a track record of achieving or exceeding targets
Self-motivated, organised and comfortable working independently in a field-based role
Commercially astute with the ability to prioritise and manage a dynamic territory
Confident using CRM systems and sales tools
Full UK driving licence and willingness to travel within the territory
Benefits:

Competitive salary with performance-related bonus
Company car or car allowance
Company pension scheme
Ongoing training and development
Opportunity to work with an ambitious, fast-growing spirits portfolio
Please get in touch with Evie Coates or click “Apply Now” to be considered for this vacancy.

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The Advocate Group is a leading recruitment partner, based in the UK, to the FMCG and consumer product sectors.

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