Hotel Sales Manager, Director Sales and Marketing

Director of Sales and Marketing

Department: Sales and Marketing

General Manager / Regional Manager / Vice President of Operations

This job description reflects management’s assignment of essential functions; and nothing in this herein restricts management’s right to assign or reassign duties and responsibilities to this job at any time.

Implements and directs the property’s sales activities in accordance with the marketing plan and assigned market segment; coordinates with other departments the service activities related to the sales function to maximize customer satisfaction and overall profitability

Implements the sales activities within all market segments to achieve budgeted goals

• Assists with the development of annual sales goals.
• Recommends and takes appropriate action to maximize sales during high and low season
• Assists with the preparation of the budget and ensures assigned area operates within cost constraints.
• Maintains effective communication with current and potential clients
• Prepares reports, as requested, to develop a more informative database for improved management decision-making and critical evaluation of work activities
• Immediately informs management of any challenges; executes corrective action

Solicits, evaluates, sells, and confirms business to meet budgeted sales and profit margin of assigned market segment

• Qualifies prospective leads as to profitability
• Negotiates with client to achieve maximum profit while satisfying client needs
• Contacts in-house guests to improve guest relations and determine additional sales opportunities
• Monitors group booking pace, alerting client of deadlines (deposits, cut-off date); promptly notifies affected departments of significant inventory changes.
• Creates effective business cases to demonstrate the need for additional amenities & services to facilitate additional revenue

Coordinates with all departments regarding activities related to booked business

• Reviews client files of assigned accounts to maintain a proper flow of information within the hotel
• Conducts and/or attends meetings to maintain favorable working relationships among company employees and to promote maximum morale, productivity and efficiency

Assists with the development and execution of projects

• Analyzes sales statistics to recommend policy
• Conducts market analysis to determine client needs, occupancy potential, rates desired, etc
• Develops and executes package plans, special sales activities, promotions, public relations activities and materials, advertising, etc.
• Enhances the property’s community image and stays abreast of competition, new developments, and sales methods and techniques
• Meets established deadlines without compromising quality of work

Participates in solving problems with other departments as required related to business booked on the property

• Resolves guest room and function space conflicts
• Salvages accounts which threaten cancellation
• Effectively compromises between customer needs and property

• Ensures a clean & professional work environment by continuously monitoring both staff appearance & behavior, and cleanliness of the work stations/area
• Performs Manager on Duty functions as needed
• Additional duties may be added at any time at the discretion of management

Consistently models the behavior of someone who:

• Maintains a professional image, including physical appearance, verbiage, and body language, at all times
• Warmly greets both guests and coworkers (using the 10/5, first & last rule) every time they come in contact
• Actively listens to guests & associates, responding appropriately to their questions and/or concerns. Seeks guidance and/or assistance from others to ensure satisfaction
• Fosters teamwork by offering…