Digital Strategist

Red Ember Recruitment is seeking to hire a Digital Strategist for our client based in Midrand. The Digital Strategist will be responsible for developing, implementing, and managing integrated digital marketing strategies aligned to client objectives. This role requires a blend of analytical expertise, creativity, and strategic insight to drive campaign performance, elevate client satisfaction, and support operational excellence within the Digital Operations function.

• Conduct detailed digital audits and assess client digital maturity.
• Build comprehensive digital marketing strategies aligned to client business, sales, and marketing goals.

• Audience segmentation and research.
• Communication and messaging plans.
• Marketing calendars.
• Content production strategies.
• Campaign concepts and performance road maps.
• Budgets, forecasts, and delivery timelines.

• Lead client onboarding and digital platform setup.
• Oversee monthly strategy fulfilment through Digital Marketers and cross‑functional teams.
• Ensure quality, accuracy, and timeliness of all deliverables.
• Manage all client‑facing communication including strategic planning, reporting, troubleshooting, and additional requests.
• Monitor and report on client KPIs, ROI, and campaign performance.
• Identify opportunities for upselling, cross‑selling, and service optimisation.
• Manage Dig Ops sales reporting and business unit workflow optimisation.

• Analyse market trends, competitor activity, and consumer insights.
• Use analytics platforms to evaluate campaign performance and refine strategies.
• Produce actionable insights for continuous optimisation across all channels.

• Stay informed on digital trends, emerging technologies, and platform updates.
• Provide internal training to Digital Marketers and other relevant teams.
• Offer client training where needed to support strategic implementation.

• Lead, mentor, and performance‑manage Digital Marketers.
• Coordinate resource allocation across departments to support delivery timelines.
• Collaborate effectively with internal teams to ensure cohesive production and campaign execution.

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Minimum three years of experience in digital strategy or a similar role.

• Google Suite:
  Analytics, Tag Manager, Search Console, Merchant Center, My Business, Google Ads.
• SEO Tools: SEMrush, Screaming Frog, and other optimisation tools.
• Social Platforms:
  Facebook, Instagram, Linked In, Whats App.
• Paid Media:
  Meta Business Manager, Linked In Campaign Manager.
• Content Marketing:
  Multi‑format content planning and approval.
• Analytics & Reporting:
  Whatagraph or similar systems.

• Deep understanding of SEO standards, processes, and optimisation techniques.
• Google Ads best practices and campaign optimisation.
• Organic and paid social media marketing.
• Content marketing execution and performance drivers.
• Strong analytic ability with the capability to interpret complex data.
• Excellent verbal and written communication skills.
• High‑level problem‑solving, decision‑making, and planning skills.
• Strong leadership and people‑management abilities.
• Ability to manage multiple client portfolios simultaneously.
• Exceptional attention to detail and organisational skills.

• Basic understanding of website design and development (HTML5, Shopify, Word Press, Wix, etc.).
• Familiarity with AI tools and Google Workspace.
• Ability to train internal staff and contribute to operational improvements.