Senior SEO Manager

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ABOUT WEROAD: CONNECTING PEOPLE, CULTURES, AND STORIES
Founded in 2017, WeRoad is a fast‑growing startup that is disrupting the travel industry in Italy, Spain, UK, Germany, France and Switzerland!
With 200 team members and 3K Travel Coordinators, we’re a community of travelers who turn every trip into a life‑changing experience. We connect like‑minded millennia ls and send them on adventures to 1000+ destinations worldwide.
We're on a mission to design and deliver experiences worth living and sharing, through rewriting the rules of the travel industry.
Sounds exciting? Before you apply, please read through our Culture Manifesto

ABOUT THE ROLE:

JOB TITLE:

Senior SEO Manager
CONTRACT TYPE:  Permanent, Full Time
WeRoad is entering a new phase of ambitious international growth, and we’re looking for an exceptional  Senior SEO Manager  to lead the expansion. You’ll design and scale a high‑impact strategy across five languages and multiple European markets, with a strong focus on complex purchase journeys and long decision cycles.
You will design and execute the SEO/GEO strategy, work on measurement frameworks, and ensure that our SEO activity is primed for continuous testing, learning, and scaling. This is a role for a strategic and technical leader who balances hands‑on execution with big‑picture growth impact.
What you’ll own  You will own the  global organic strategy end‑to‑end  for WeRoad across 5 websites in 5 languages and companion blogs. Your mandate spans strategy, technical excellence, content architecture, and GEO/LLM visibility (AI Overviews, ChatGPT, Perplexity, Gemini). This is a role for a strategist who also executes, someone comfortable in the tools, accountable for outcomes, and ready to lead cross‑functional work from idea to impact.
GEO/LLM Visibility:
Make WeRoad show up (and be recommended) across AI Overviews and LLMs; design our LLM‑seeding playbook (formats, platforms, sources)
International SEO:
Strategy for 5 languages/markets (IT, ES, FR, DE, EN): IA, clusters, hreflang parity, local market SEO peculiarities and competition
Technical SEO: site architecture, structured data (Itinerary, FAQ, Video Object), sitemaps, crawl/render
Content & Distribution:
Pillar/cluster roadmap (web + blogs), briefs, internal linking, and strategic distribution on third‑party/UGC hubs (e.g. Reddit, authoritative articles, You Tube) to seed LLMs
Measurement:
Define GEO/LLM KPIs (AI mentions, source quality, sentiment) alongside classic GSC/analytics metrics
What you’ll do   Build and execute a market‑by‑market SEO plan (site + blogs) aligned to seasonality, intent, and commercial goals
Lead GEO/AEO experiments: structured summaries, comparison tables, answer‑ready snippets, entity‑rich pages; validate with prompt‑set testing
Operationalize LLM seeding: repurpose content to LLM‑friendly formats and trusted 3rd‑party sources; drive Reddit/Quora participation guidelines
Own technical backlog with Engineering (such as schema, rendering, CWVs, redirects, migrations from subdomains)
Partner with Content Ops team and Website Content team to ensure copy + media (images/video from DAM) are AI‑parsable: captions, alt‑text, filenames, Video Object markup.
Coach stakeholders on GEO/LLM and report progress to leadership with clear business impact.
What good looks like (first 6–12 months)    Content wins:  increased pillar/cluster velocity, higher organic traffic on travel pages and growth in organic itinerary conversions
AI Overviews:  consistent inclusion for priority non‑brand queries across 5 markets/languages
LLM mentions : monthly uplift in high‑quality mentions across AI Overview/ChatGPT/Perplexity, with source diversity and positive positioning
Tech wins:  schema coverage on itineraries/FAQs/video; hreflang parity
Cross‑Functional Collaboration   Tech SEO Dev & Web Engineering: architecture, performance, deployment
Content & Localization: briefs, tone, parity across IT/ES/FR/DE/EN
What you bring   5+ years in SEO with strong technical + strategic chops; proven delivery in international/internazionalization contexts.
Strong technical SEO with hands‑on track record…