Product Content Lead
Listed on 2025-12-30
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Marketing / Advertising / PR
Content Writer / Copywriter
Product Content Lead
IMSERV – Milton Keynes, England, United Kingdom
Base Pay RangeIMSERV is one of the UK’s leading data collection and energy metering experts, delivering award winning services to more customers in more places, meeting industry targets and becoming a benchmark for excellence. We offer a range of specialist metering technology for electricity, gas, and water along with highly accurate energy data collection services. All this is wrapped up with an easy-to-view online data management analysis and reporting software.
MainResponsibilities
- Develop and oversee content plans that support product launches, updates, and ongoing communications.
- Work closely with communications, commercial, and other teams to ensure content consistency and relevance.
- Ensure all product content meets company standards, regulatory requirements, and supports the brand’s voice.
- Ensure all product-related content is factually correct, up-to-date, and compliant with company standards.
- Align content with business goals to drive product awareness, engagement, and sales.
- Create content that is engaging and tailored to customer needs, improving satisfaction and retention.
- Regularly review and refine content strategies and processes to optimise effectiveness and efficiency.
- Previous experience working with SMEs with turnover between £20‑£100M is desirable.
- Ability to develop and oversee content plans that support product launches, updates, and ongoing communications.
- Strong skills in working cross‑functionally with communications, commercial, and product teams to ensure content consistency and relevance.
- Attention to detail and ability to maintain high standards for content quality, consistency, and brand alignment.
- Skill in tailoring content to address customer needs, drive engagement, and support service excellence.
- Understanding of regulatory requirements and internal policies to ensure content compliance and minimise risk.
- Proficiency in writing, editing, and managing product‑related materials.
- Ability to monitor and analyse the effectiveness of product content and recommend improvements.
- 28 days annual leave plus Bank Holidays
- Annual leave Buy & Sell scheme
- Enhanced Salary Sacrifice Pension Contributions
- Simply health – Healthcare plan (Upgrades available)
- In Office & Out of Office Social Events
- Retailer Discounts Platform
- Employee Assistance Program
- Wellbeing Centre
- Car Salary Sacrifice Scheme
- Reward & Recognition
Diversity and inclusion have long been at the heart of IMSERV’s success. As we continue our growth, our focus remains on ensuring that equality, diversity, and inclusion remain central to our business and recruitment practices. We recognise that we operate in an industry in which there has traditionally been a lack of diversity, and we are keen to encourage applications from as inclusive a group as possible.
We recognise that a balanced workforce encourages collaboration and innovation, promotes entrepreneurship and a feeling of ownership.
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