Area Sales Manager

About this Role

Are you an experienced Area Sales Manager or aspiring Sales Executive looking for your next opportunity? Join Dawsongroup and help us continue our 50-year legacy in asset rentals, supporting customers nationwide with innovative and sustainable transport solutions. You’ll drive new business growth while nurturing existing relationships to achieve strong, profitable results.

• Deliver quarterly and annual sales targets within your region
• Identify and develop local and national strategic accounts
• Convert new business opportunities through proactive field sales and relationship building
• Represent Dawsongroup Bus and Coach as the go-to expert in your area
• Ensure exceptional service standards and compliance across all business activity

You’re a motivated and customer-focused salesperson who thrives on building relationships and seeing tangible results. You’ll bring credibility, ambition, and a collaborative spirit to every conversation.

• Proven field sales experience, ideally within B2B or automotive sectors
• Strong communication and negotiation skills with a solutions-driven mindset
• Confident managing your own territory and pipeline effectively
• Full UK driving licence required
• Positive, approachable, and able to lead by example with integrity

(Not sure you meet every requirement? We value enthusiasm and potential — please apply anyway.)

Dawsongroup has been in business for over 90 years, with more than 50 years in asset rentals. We’re one of Europe’s leading asset rental and leasing businesses, supporting sectors from transport and temperature control to material handling and energy. Our people are what make us successful, and we invest in training, progression, and wellbeing every step of the way.

• Funded training and internal progression pathways
• Up to 25 days leave (including your birthday) plus bank holidays and up to 10 extra days through service and purchase schemes
• Life assurance, wellbeing and mental health support, and long-term incentives
• Luxury seasonal staff gifts
• 33 days paid leave per year (including bank holidays)
• Life assurance x2 annual salary
• Employee networks, mental health support and Wellbeing teams across the business
• Employee Participation Bonus Plan – Long term company performance related bonus for all employees
• Nationwide and global progression opportunities

If you’re ready to take your sales career to the next level with an asset rental business that truly values people, join us today and find your potential. People are our greatest asset.

Dawsongroup is an equal opportunity employer. We encourage applications from candidates of all backgrounds and experiences.

Dawsongroup bus and coach is a busy team that focuses on providing quality service and achieving sustainable growth across the sector, with a high degree of social responsibility. If you’re looking for a job that is more than just a job, then explore the positions available today.

Dawsongroup is a business-to-business asset hire and funding group of companies supported by KKR a leading global investment firm. Our assets represent over thirty thousand supply chain links used across every industry. Our service solutions are represented across our group businesses with different specialisms including wheeled assets, automation and the global supply of modular temperature control solutions.