Director, Digital Sales

At Rite-Hite, your work makes an impact. As the global leader in loading dock and door equipment, we design and deliver solutions that keep our customers safe, secure, and productive. Here, you'll find innovation, stability, and the chance to grow your career as part of a team that's always looking ahead.

Position Overview

The Director Digital Sales is responsible for developing and executing commercial strategies that accelerate adoption of Rite-Hite's digital solutions, enhance customer engagement, and support enterprise growth objectives. This role serves as the commercial leader for digital offerings, helping customers leverage technology-enabled solutions that improve operational performance, visibility, safety, and customer outcomes.

Reporting to the VP, Commercial Strategy, the Director Digital Sales leads a team of Regional Digital Champions and partners closely with Regional Sales Leaders, Enterprise & Major Accounts, Industry Leaders, Solutions Architects, Allied Leaders, Customer Success, Product Management, Engineering, Marketing, Information Technology, Service, and Business Units to identify growth opportunities, drive customer adoption, and improve market penetration of digital solutions. The role is accountable for strengthening digital commercial capabilities, supporting strategic customer opportunities, and translating customer needs into scalable digital growth initiatives.

Values

& Culture Expectations

All employees are expected to consistently demonstrate Rite-Hite's Values in Action. These values shape the way we work together and how we serve our customers. This includes modeling company values in daily interactions, decision-making, and how work is accomplished. Employees are expected to contribute to a culture of accountability, collaboration, and respect.

Safety Responsibilities

• Support and promote a culture of safety.
• Follow all Company and OSHA safety policies and procedures.
• Proper use of required personal protective equipment (PPE)
• Report hazards, near misses and incidents promptly

Job Responsibilities

• Develop and execute enterprise digital growth strategies that increase customer adoption of digital solutions, strengthen customer engagement, and support commercial growth objectives.
• Lead, coach, and develop a team of Digital Champions by strengthening technical expertise, consultative selling capabilities, and customer engagement effectiveness.
• Serve as the organization's commercial subject matter expert for digital products, technologies, and connected solutions by providing guidance, expertise, and support for strategic opportunities.
• Partner with Regional Sales Leaders, Enterprise Account teams, and commercial stakeholders to identify customer challenges and position digital solutions that deliver measurable business value.
• Support commercialization and go-to-market initiatives for new digital products, enhancements, and technology-enabled services.
• Collaborate with Product Management, Engineering, Information Technology, and Marketing to align customer needs, product development priorities, and market opportunities.
• Develop customer-facing value propositions, sales tools, training materials, and enablement programs that improve digital solution adoption and commercial effectiveness.
• Lead customer discussions, demonstrations, workshops, and executive presentations related to digital solutions and technology-enabled business outcomes.
• Monitor digital adoption, customer utilization, pipeline development, and commercial performance metrics to identify growth opportunities and improvement actions.
• Evaluate emerging technologies, industry trends, customer expectations, and competitive developments to inform digital growth strategies and organizational priorities.
• Partner with Solutions Architects, Industry Leaders, and Allied Leaders to develop integrated customer solutions that combine digital capabilities with broader operational improvement initiatives.
• Partner with the Customer Success team and champion best practices for digital customer engagement, change management, onboarding, and adoption to maximize customer value realization.
• Represent the voice of the customer by providing actionable market insights and customer feedback that influence digital product roadmaps, commercial plans, and future growth opportunities.
• Perform other duties and responsibilities as assigned.

Minimum

Job Requirements Education & Experience

• Bachelor's degree in Business, Information Technology, Engineering, Marketing, Sales,…