Senior Digital Analyst

Job Description

What will you do

Partner with product and marketing teams to help define KPIs and success metrics for online portfolios, products and experiences.

Validate and maintain analytics tracking across web properties, including public, secure and other website properties.

Perform deep-dive analysis to uncover insights and optimization opportunities.

Build and maintain dashboards and automated reports to monitor product performance and user engagement using built in dashboard solutions and Tableau.

Implement new tagging and tracking requirements, work with engineers on implementation and test new implementations.

Query and analyze data in Digital Analytics platforms (Amplitude, Adobe Analytics, Google Analytics) and other data sources such as Snowflake

What do you need to succeed?

Must-have

5+ years of experience in digital analytics or data analysis roles.

5+ years of experience using one of major digital analytics platforms (Adobe Analytics, Google Analytics, Amplitude)

Experience with Tag Management (Google Tag Manager, Tealium iQ) platforms is a plus

Experience designing dashboards and reports in Looker, Tableau and other platforms

Nice-to-have

Strong hands on experience using SQL to query data.

Working knowledge of JavaScript for debugging tagging implementations on digital properties.

Solid understanding of web and mobile tracking, cookies, data layers, etc.

Experience with CDP systems is a plus

Experience in campaign attribution and media tracking.

Strong analytical skills

Excellent communication skills and ability to work cross-functionally

What’s in it for you?

We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

A comprehensive Total Rewards Program including bonuses and flexible benefits and competitive compensation

RBCI software tools to boost your productivity

Leaders who support your development through coaching and managing opportunities

Work in a dynamic, collaborative, progressive, and high-performing team

Opportunities to take on progressively greater accountabilities

Access to a variety of job opportunities across business and geographies

Job Skills

A/B Testing, Communication, Content Marketing, Customer Behavior, Detail-Oriented, Digital Analytics, Digital Marketing, Digital Marketing Campaigns, Digital Marketing Platforms, Effectiveness Measurement, Interpersonal Relationship Management, Website Analytics

Additional Job Details

Address:

MEADOWVALE BUSINESS PARK, 6880 FINANCIAL DR:

MISSISSAUGA

City:

Mississauga

Country:

Canada

Work hours/week:

37.5

Employment Type:

Full time

Platform:

INSURANCE

Job Type:

Regular

Pay Type:

Salaried

Posted Date:

Final date to receive applications:

Note: Applications will be accepted until 11:59 PM on the day prior to the Final date to receive applications date above

Compensation for this position (including salary and discretionary/variable payments) will be determined by factors, including but not limited to candidate's experience, skills, registration status, performance, individual goals, market conditions, and business needs.

Pay Range

The expected pay range for this position is:

$50,000.00 - $85,000.00

The pay range provided is for the primary work location referenced in the Additional Job Details section of this job posting. Pay ranges may differ based on location. If the posting lists multiple job locations, a recruiter can confirm availability of the role and the relevant pay rage for the additional locations listed. RBC supports pay transparency and we strive to ensure all pay ranges are competitive, fair, and equitable.

You have the potential to earn RBC's discretionary variable compensation program which gives you an opportunity to increase your total compensation, provided that business meets its performance targets and you meet your individual goals.