Senior Analyst& Marketing Data & Analytics

Join one of Canada’s fastest-growing companies and be part of something extraordinary – welcome to goeasy! At goeasy, our people and culture are at the heart of everything we do, and we’re proud to be recognized for it. We’ve earned prestigious accolades such as Waterstone Canada’s Most Admired Corporate Cultures, Canada’s Top Growing Companies, and the TSX
30, highlighting us as one of the top performers on the TSX. We’re also honoured to be named a Greater Toronto Top Employer and recognized by Great Place to Work® as having the Best Workplaces for Women & Most Trusted Executive Teams, and included on TIME Magazine’s 2025 list of Canada’s Best Companies.  These honours reflect our commitment to fostering an inclusive, high-performance culture where talent thrives and innovation drives us forward.

As one of Canada’s leading alternative consumer lenders, we’re passionate about helping everyday Canadians create a brighter future. Our vision is to provide a path to a better tomorrow, today. We offer a full range of products, including non-prime leasing, unsecured and secured loans, and point-of-sale financing through easyhome, easyfinancial, and Lend Care.

If you're seeking an exciting, high-growth environment where your contributions truly matter, we want to hear from you! Join us, and together, let's create a future of financial empowerment

We’re looking for a Senior Analyst, Marketing Data & Analytics to join our growing team. This role is ideal for someone who thrives on solving business problems with data, is deeply curious, and is passionate about driving performance through actionable insights. In this position, you’ll play a key role in support Salesforce Marketing Cloud (MCP) personalization initiatives and optimizing affiliate marketing performance, while contributing to the broader measurement and analytics strategy for goeasy’s digital marketing efforts.

You collaborate closely with stakeholders across Digital Marketing, Lifecycle, Affiliate, Business Intelligence, and Risk & Analytics, supporting campaign performance measurement, channel attribution, and customer segmentation strategies that enable more effective, data-driven decision-making.

What you will be doing?

• Analyze and report on marketing performance across key channels, including affiliate marketing, email/SMS (via Salesforce Marketing Cloud), paid media (Google, Meta), web, and emerging platforms.
• Collaborate with lifecycle marketers and Salesforce MCP users to track, analyze, and optimize personalized journeys, ensuring timely and relevant insights are shared with campaign owners.
• Develop performance dashboards and automated reporting solutions to provide visibility into personalization KPIs, customer engagement metrics, and the affiliate channel’s contribution to loan growth and revenue.
• Support the execution of our multi-touch attribution model to evaluate and improve cross-channel performance throughout the customer journey.
• Work with internal BI and analytics teams to integrate first-party data into segmentation strategies and enhance targeting precision across CRM and paid channels.
• Contribute to tagging, tracking, and attribution frameworks for affiliate and MCP campaigns, ensuring proper UTM usage and consistent source data across platforms (e.g. Google Analytics, Salesforce, etc.).
• Assist with the implementation and management of GA4 and GA360 to ensure accurate capture of digital marketing activity and enable robust performance analysis.
• Partner with external stakeholders (e.g. Salesforce, affiliate networks, agencies) to maximize platform value and apply best practices that drive ROI.
• Deliver regular and ad hoc insights to marketing stakeholders to inform budget allocation, test-and-learn strategies, and campaign optimization.
• Build models or forecasts to support loan volume growth, customer acquisition goals, and personalized offer effectiveness using internal and third-party data sources.

What experience do you have?

• 3–5 years of experience in marketing or digital analytics, ideally in a performance-driven environment.
• Strong understanding of digital media, affiliate marketing, and CRM analytics.
• Hands-on experience with…