ECommerce Marketing Manager

The Opportunity:

The eCommerce Marketing Manager will lead the strategic planning, execution, and optimization of eCommerce, and retail media initiatives. This role is critical to driving online market share growth and delivering profitable omnichannel sales. Responsibilities include owning the retail media P&L and managing the digital shelf to turn investment into incremental units, share, and repeat purchases. The successful candidate will navigate eCommerce platforms with ease, connect spend to sales, and strategically grow eCommerce performance across channels such as Instacart (US & Canada) and key Canadian/U.S. retailers.

This individual will be focused on accelerating retailer media performance, the position drives strategic investment decisions and leverages data insights to deliver measurable growth across key retail media channels.

Any MLF team member interested in being considered for this role are encouraged to apply online by November 24. Applications received beyond that date are not guaranteed consideration.

Snapshot of a Day-in-the-Life:

Quick Commerce Leadership:
Spearhead quick commerce programs, ensuring rapid fulfillment and seamless customer experiences in partnership with leading retailers.

Retail Media Strategy & Execution:
Lead the planning, activation, and optimization of retail media—including sponsored search, display, and paid social—across key accounts. Translate media investments into measurable sales and brand impact to maximize ROI across all digital channels.

Cross-Functional Collaboration:

Partner with Sales, Brand Marketing, & Category Management in Canada and the United States to deliver integrated programs that drive results.

Performance Analysis:
Use advanced analytics (multi-touch attribution, POS data, etc.) to evaluate campaign effectiveness and inform strategic decisions.

Account Management:
Build and nurture relationships with key eCommerce customers, driving joint business planning, negotiation, and business reviews.

What You’ll Bring:

A bachelor’s degree in business, an MBA or a combination of education and experiences related to eCommerce

eCommerce expertise in CPG or retail, with proven success in both strategic leadership & hands on-execution

Deep expertise in retail media, sponsored search, & digital merchandising

Platform Knowledge (Instacart, Door Dash, Uber, Canadian Retailers)

Exceptional organizational skills, with the ability to manage multiple projects simultaneously and thrive in a fast-paced, dynamic environment

Who you are:

Creative, innovative thinker with bias for action

Exceptional communicator —both written and verbal—with the ability to present ideas clearly and build strong interpersonal relationships in one-on-one and group settings.

Strong problem solver that can easily adapt to the situation

Tough negotiator with strong Category Management experience

Strong organization skills, with the ability to manage multiple projects/accounts simultaneously and thrive in a fast-paced environment

What We Offer at Maple Leaf Foods:

Being part of a high-performance, people-focused company that has an inspiring and unique vision to become the most sustainable protein company on earth, and a deep commitment to sustainable protein across North America.

An inclusive company culture and a work environment that keeps our people safe, rewards excellence, and empowers everyone to learn and contribute their best.

Competitive Health and Wellness benefits that offer flexibility to meet your individual or family needs, including programs focused on improving mental health and wellbeing. These benefits start on your first day of employment.

Defined Contribution Pension Plan with company matching that starts on your first day of employment.

Learning and development opportunities, including workshops, ‘speaker series’ events, and resources that allow you to develop your skills and progress your career.

Comprehensive tuition reimbursement program that supports continuous learning and development of our team members through investment in eligible degrees, diplomas, professional certification, or trades programs.

Supporting our deep commitment to community impact, we offer up to two paid days annually to volunteer at a cause of your choice.