Chef; fe), Gestion de la relation client et fidélisation – Nutrition
Job in
Montréal, Province de Québec, Canada
Listing for:
Abbott
Full Time
position
Listed on 2025-12-28
Job specializations:
-
IT/Tech
Data Analyst, Digital Marketing, CRM System
Job Description & How to Apply Below
Position: Chef(fe), Gestion de la relation client et fidélisation – Nutrition )
The Opportunity
This position works out of our St. Laurent, QC location. Our Nutrition business develops science-based products for people of all ages; from helping babies and children grow to keeping adult bodies strong and active. Millions of people around the world count on our leading brands—Similac, Pedia Sure, Pedialyte, Ensure and Glucerna to help them live their healthiest life.
We are looking for a data-driven, detail-oriented CRM Manager to bring our customer engagement strategies to life. In this role, you will own the execution of CRM campaigns, ensure flawless delivery, and collaborate with internal teams and external partners to create meaningful customer experiences. Your work will directly impact customer acquisition, retention, and loyalty, helping us build stronger relationships and drive sustainable growth.
What You’ll Do
Campaign Strategy & Execution
Develop and refine CRM campaign plans based on customer insights and business objectives.Lead Campaign Execution: Manage end-to-end execution of CRM campaigns across all Abbott Nutrition Canada brands, ensuring timely and accurate delivery in alignment with approved plansLifecycle Marketing Optimization
Manage acquisition and retention programs, recommending improvements to enhance engagement and conversion.Partner with the Senior CRM Manager to define customer segmentation strategies and take ownership of implementing these strategies in campaigns to deliver targeted, personalized experiences.CRM Platform & Data Management
Oversee CRM platforms and ensure data integrity; act as subject matter expert for Deloitte Qlik platform.Maintain compliance with data privacy regulations (GDPR, CASL) and ethical data practices.Performance Analysis & Insights
Interpret campaign performance data to uncover trends and recommend actionable strategies.Provide insights to senior leadership to inform tactical decisions and optimize ROI.Cross-Functional Collaboration
Work closely with Digital and Brand teams to prepare campaign assets and ensure accurate data handoff.Partner with internal teams and external agencies to ensure successful campaign execution, including Canada Post liaison, Address Complete dashboard, NCOA renewal, and Inmar coordination.Coordinate website enhancements to improve user experience and support CRM goals.Vendor & Budget Management
Manage relationships with database and fulfillment vendors, ensuring deliverables meet KPIs and budget requirements.Track and report on CRM campaign budgets, ensuring cost efficiency and alignment with business priorities.Required Qualifications
Bachelor's degree in marketing, Business, Data Analytics, or related field.3–5 years of experience in CRM or loyalty marketing.Strong knowledge of email marketing strategies and hands-on experience with automation platforms.Experience in Direct-to-Consumer, data-driven environments; healthcare or CPG experience is a plus.Understanding data privacy regulations (GDPR, CASL) and ethical data practices.The incumbent must be able to communicate well in English (50% of the time), as his or her duties require interaction with stakeholders and colleagues outside Quebec and Canada.Preferred Qualifications
Analytical & Strategic Thinking: Ability to interpret data and translate insights into actionable plans.Customer Segmentation: Skilled in defining and executing segmentation strategies for targeted campaigns.Technical Proficiency: Experience with SQL and reporting tools for querying databases and creating custom reports.Project Management: Ability to manage multiple projects in a fast-paced environment.Communication: Excellent French and English verbal, written, and presentation skills.Strong business and financial acumen, including budget management.
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