Digital Media Specialist

Overview

Company Overview Brother is a leading provider of home and office equipment, sewing and crafting products, and industrial solutions. With a legacy spanning over 115 years, our brand is renowned for producing award-winning printers, sewing machines, P-touch labelers, and more. Brother Canada was established in 1960, marking over 65 years of operations. Brother Canada is headquartered in Dollard-des-Ormeaux, Quebec and is a wholly owned subsidiary of Brother International Corporation (BIC), based in the United States.

BIC is in itself a subsidiary of Brother Industries Limited (BIL), which was founded in 1908 in Nagoya, Japan and operates in more than 30 countries worldwide.

Why Work at Brother? At Brother Canada, we’re more than a team; we’re a community guided by our culture drivers of Accountability, Authenticity, Excellence, and Boldness. We foster collaboration, growth, and work-life balance through flexible hours, hybrid work options, wellness subsidies, learning and development, recognition programs, and employee discounts. With roots in Montreal since 1960, we embrace continuous improvement and a culture of “Challenging Spirit,” offering stability while delivering a superior customer experience.

Reporting to the Sr. Manager, eCommerce & Digital, the Digital Media Performance Specialist is responsible for hands-on execution, optimization, bidding strategies, creative placement, budget pacing, and day-to-day management of all National paid digital campaigns. The Digital Media Performance Specialist brings the media strategy, planning, and channel performance to life through accurate campaign setup, real-time optimizations, disciplined tracking, and operational excellence. By managing national campaigns throughout the entire lifecycle, this role increases agility, transparency, and control over performance — enabling faster adjustments, improved targeting, and stronger D2C results across awareness, acquisition, and revenue growth.

The Digital Media Performance Specialist works closely with Digital, CRM, eCommerce, and Marketing teams to ensure campaigns support broader D2C and marketing initiatives. The Digital Media Performance Specialist plays a foundational role in Brother Canada’s National digital operations by translating strategy into precise, high-quality execution and optimization. Through disciplined campaign management and collaboration with the Digital Marketing Lead, this role strengthens our ability to react quickly, optimize continuously, and maximize the impact of our digital investments to supporting business growth.

This role builds in-house paid media execution capabilities, improves speed to market, and strengthens performance control. The ideal Digital Media Performance Specialist is analytical, detail-oriented, proactive, and comfortable managing multiple campaigns simultaneously. They play a key role in driving awareness, acquisition, and revenue growth by ensuring that every media dollar delivers maximum impact.

• Campaign Execution & Optimization:
  Execute paid media campaign builds across all platforms in alignment with the strategies defined by the Digital Marketing Lead.
• Budgeting & Performance:
  Manage daily budgets, pacing, bidding, targeting, and day-to-day adjustments to maximize performance against KPIs.
• Optimization & Testing:
  Test audience segments, ad formats, placements, and continuously optimize throughout the campaign to enhance efficiency and reach.
• Issue Resolution:
  Troubleshoot delivery issues, tracking gaps, or platform-related problems to ensure smooth execution.

• Maintain consistent UTM structures, naming conventions, and tagging to ensure clean and accurate data in GA4, Looker Studio, and internal dashboards.
• Monitor campaign delivery and provide insights on pacing, performance, risks, and opportunities.
• Prepare performance and optimization reports with actionable insights and recommendations.
• Support data integrity and performance accuracy by validating tracking setups and raising issues proactively.

• Collaborate with the Digital Marketing Lead to…