Senior Manager - SEO

About the Role
We are looking for an experienced  Senior Manager – SEO  who combines deep expertise in technical, on-page and off-page SEO with hands-on experience in  AI-driven SEO practices , including generation, optimisation, automation, and predictive analytics. This role will lead our SEO strategy, manage cross-functional initiatives, and drive scalable organic growth using both traditional and next-gen AI tools.

Key Responsibilities
Strategic & Leadership
Develop and own the end-to-end SEO strategy to drive sustainable organic growth across all web properties.
Lead a team of SEO specialists, content strategists and external partners; ensure continuous upskilling (especially around AI SEO).
Collaborate with product, tech, content, design, and analytics teams to align SEO initiatives with business goals.
Technical SEO
Conduct detailed technical audits and implement enhancements around site architecture, crawlability, indexing, core web vitals, sitemaps, and schema markup.
Work closely with engineering teams to resolve technical SEO issues and deploy scalable improvements.
Oversee regular SEO hygiene including log file analysis, URL optimisation, redirects, and canonicalisation.
Content Optimisation & AI SEO
Use AI tools (ChatGPT, Gemini, Claude, Jasper, Surfer, Neuron Writer, etc.) to:
Generate keyword clusters
Create SEO content briefs
Scale content optimisation
Develop topic maps and semantic models
Implement AI-powered internal linking, SERP feature optimisation, and entity-based content strategies.
Analytics & Performance
Own end-to-end reporting using GA4, Google Search Console, Looker/Data Studio, and other analytics platforms.
Monitor traffic, rankings, crawl stats, and conversions; identify root causes behind fluctuations.
Run A/B tests and evaluate impact of SEO initiatives using data-driven experimentation frameworks.
Use AI-driven predictive tools to forecast traffic and identify emerging keyword opportunities.
Off-Page & Authority Building
Oversee high-quality link-building partnerships, content syndication and digital PR initiatives.
Use AI-assisted tools for prospecting, outreach automation and tracking domain authority improvements.
AI & Automation Initiatives
Evaluate and implement AI-based SEO automation tools for auditing, content optimisation, competitive research, and reporting.
Build workflows that integrate AI into SEO processes without compromising quality or compliance.
Stay updated on search algorithm changes, SGE (Search Generative Experience), and advancements in AI-assisted search.
Required

Skills & Qualifications
6–9 years of SEO experience with proven results in driving organic growth.
At least 1–2 years of hands-on experience using  AI-driven SEO tools or workflows .
Strong understanding of search algorithms, ranking factors, SGE, semantic search, and content structures.
Expertise in technical SEO tools:
Screaming Frog, Ahrefs, SEMrush, GSC, GA4, Deep Crawl, etc.
Strong analytical and problem-solving skills; ability to translate data into strategy.
Experience managing SEO teams and cross-functional stakeholders.
Excellent communication and documentation skills.