AGM - Personal Category

We are hiring this role for Wellness Forever Medicare Ltd

Assistant General Manager – Category

Job Title:

AGM – Category Management
Reporting to:
Sr. Vice President

Location:

Vikhroli

Role & Responsibility
Strategy & Planning
Define the medium-term (1-3 year) and annual business plan for the category group
aligned with company objectives (growth, profitability, market share, customer
experience).
Analyse consumer trends, competitive landscape, channel shifts (online vs offline),
and internal performance to identify category growth opportunities and risks.
Develop and prioritise initiatives: new product launches, rationalisation of slowmoving
SKUs, channel-specific strategies (store vs online).
Commercial & P&L Management
Own P&L accountability for the assigned category group: set targets, budgets (sales,
margin, cost, inventory), and monitor actuals against plan.
Develop pricing strategy, promotional calendar, markdown plan, and clearance
strategy to optimise margin, turnover and stockouts.
Monitor key category metrics: sales growth, gross margin, inventory turnover, sell through
rate, stock-outs, SKU productivity.
Assortment & Vendor Management
Lead assortment planning: determine which SKUs to include/exclude, manage
onboarding of new products, oversee localisation of assortment for regional
stores/channels.
Negotiate vendor/supplier contracts: terms, volumes, joint business plans,
exclusives, promotional support.
Build strong supplier partnerships, monitor vendor performance (delivery, quality,
costs, promotional compliance).
Inventory & Supply Chain Coordination
Work closely with supply chain, operations and logistics teams to ensure product
availability, minimise excess inventory/obsolescence, optimise working capital.
Track inventory health: slow-moving, obsolete stock, markdowns, returns, vendor
charge-backs.
Omnichannel & Store Execution
Ensure category strategy is executed across channels: physical stores, e-commerce,
click-&-collect, mobile-commerce.
Collaborate with visual merchandising, store operations, e-commerce teams to
optimise shelf-space/display, planogram, digital shelf, product placement and
presentation.
Translate national strategy into local/regional execution – ensure consistency but
allow for store-specific/region-specific adaptation.
Team Leadership & Stakeholder Management
Lead a team of category managers, analysts and specialists: set objectives, coach &
develop talent, monitor performance.
Work cross-functionally with marketing, store operations, e-commerce, supply chain,
finance and regional teams to ensure alignment and execution.
Influence senior leadership and internal stakeholders, act as category champion
within the organisation.
Reporting & Continuous Improvement
Provide timely and meaningful reports/dashboards to senior leadership on category
performance, risks, opportunities and corrective actions.
Drive a culture of continuous improvement: identify process gaps, propose
improvements, implement best practices in category management.
Benchmark performance vs industry / competition and adopt innovations (e.g., data driven
insights, customer segmentation, channel analytics).

Required Qualifications & Skills
Bachelor’s degree in Business, Retail, Marketing, Commerce or related field. MBA or
equivalent preferred.
Minimum 12 – 18 years of progressive experience in category management,
merchandising, retail buying or equivalent (for India market, multi-store/multichannel
experience is a plus).
Proven experience with P&L accountability, driving commercial outcomes (sales,
margin, market share).
Strong analytical ability: comfortable working with large data sets (sales, inventory,
market research), building insights and turning them into action.
Excellent negotiation and supplier management skills.
Sound understanding of supply chain/inventory dynamics, retail operations (both
physical and online).
Strong leadership, team-management, stakeholder-influence and cross-functional
collaboration skills.
Commercial acumen, business orientation, ability to work in a fast-paced retail
environment.
Proficiency in relevant tools (Excel/Power BI/Tableau, ERP/merchandising systems)
and good knowledge of retail KPIs.

Key Performance Indicators (KPIs)
Sales growth of category group (vs prior year / budget)
Gross margin / contribution margin improvement
Inventory turnover and sell-through rate
Stock-outs / availability for key SKUs
Market share within category (region/channel)
Number of new products launched / SKU rationalisation achieved
Vendor performance (promotional support, terms improvement)
Team performance (targets met by category managers/analysts)
Omnichannel fulfilment and channel mix growth (online vs offline)
Customer-centric metrics (e.g., category NPS, customer satisfaction for that category
if tracked)