Senior Key Account Manager

At 3t, we are passionate about up-skilling and empowering work forces to ensure a prosperous future where all workers, organisations and our industries thrive.

3t is the combination of world-leading companies that are together transforming training in the energy, and wider safety-critical sectors, combining cutting‑edge immersive technology with award‑winning high‑impact workforce training. We stand as a global training powerhouse operating across 60 countries worldwide.

Together, we are training the workforce of the future.

3t Training Services is the UK’s largest and leading provider of training for the oil and gas, wind, and power industries, and a major player globally, whilst also making a significant impact on the wider and utilities sectors including gas, electric, and water.

As the Senior Key Account Manager within 3t Training Services, you will be responsible for the day-to-day leadership of the KAM team overseeing and nurturing client relationships to ensure satisfaction, retention, and growth.

Your primary focus will be on effectively managing the wider KAM team in your direct reporting line, supporting achievement of the annual sales budget for 3t Training Services as well as delivering on strategic initiatives for upsell.

You will also hold strategic account management responsibility for some of our largest B2B clients in the defined geographical location, understanding client needs, and driving value through products and services, acting as a champion for 3t and ensuring a “One 3t” philosophy in all engagements with the client.

As part of this role, you will be required to;

• Deliver against annual budgets for 3t Training Services, setting individual sales targets for each team member to ensure that the overall targets are achieved / exceeded
• Work closely with General Manager, to ensure effective delivery of strategic initiatives to meet and exceed annual sales budget
• Managing the KAM team, including monitoring performance, providing coaching and training, and motivating the team to achieve their sales goals.
• Act as the main point of contact for our largest B2B clients, addressing their needs and concerns to ensure client satisfaction.
• Build and maintain strong relationships with key decision-makers and stakeholders within your designated B2B accounts.
• Understand client goals and objectives to provide tailored solutions.
• Identify growth opportunities within existing accounts and collaborate with cross‑functional teams to implement strategies.
• Generate leads for wider 3t product streams to refer to relevant 3t Business Development Manager product specialists
• Meet and exceed sales targets and objectives, contributing to the overall growth and profitability of 3t.

Duties and Responsibilities:

• Provide relevant insights to leadership on the performance of the KAM team
• Manage performance of the team including monthly/quarterly/annual appraisals
• Review pipeline and CRM with the team and ensure timely progression of leads and opportunities to deliver growth within our account management teams.
• Build and nurture relationships with existing clients, understanding their needs and pain points related to training and workforce development and to ensure customer satisfaction.
• Develop and implement strategic account plans in collaboration with the sales and marketing teams.
• Monitor and analyse account performance metrics, identifying areas for improvement and growth.
• Maintain accurate and up-to-date records of sales activities, opportunities, and client interactions in the CRM system.
• Provide regular sales reports, forecasts, and market feedback to the management team.
• Collaborate with the marketing team to develop effective promotional materials, campaigns, and digital marketing strategies to support sales efforts.
• Provide leadership and guidance to junior account management staff.
• Work closely with 3t finance teams to ensure a proactive approach to cash collection and billing, optimising receivables and cash flow
• Work closely with the General Manager to ensure a smooth and effective customer experience for our key client accounts.

At 3t our values of Innovation, Collaboration and Excellence are at…