Brand Marketing Officer

Location: Newcastle upon Tyne

One Ummah

One Ummah is a faith-based international relief and development agency, working in over 19 countries worldwide on programmes such as Water and sanitation, Food, Education, Orphans Support, Healthcare, Shelter, income generation and Emergency Disaster Relief.

Job Summary

We are seeking a detail-oriented and proactive Offline Marketing Officer to lead and execute our national offline outreach strategy. This role is perfect for someone with a strong understanding of grassroots marketing and the ability to manage branded merchandise, printed materials, partnerships, and offline advertising channels.

You will take full responsibility for producing, distributing, and maintaining all physical marketing assets while identifying opportunities to grow our offline presence, especially within mosques, Islamic schools, halal businesses, and Muslim community hubs.

Key Relationships

Head of Marketing, Staff, and OU service providers.

Key Accountabilities Social Media Development

Brand Merchandise Management

• Manage the concept, design, procurement, and stock of all branded items including:
• Charity pens, prayer mats, trolley coins, fridge magnets
• Giveaway packs for donors and events
• Liaise with designers and suppliers to ensure quality, cost-efficiency, and timely delivery.

Printed Materials & Distribution

• Oversee production of all print materials such as:
  Campaign leaflets, donation forms, posters, and annual reports
• Coordinate national distribution in mosques, halal shops, Islamic schools, and Muslim-owned businesses.
• Maintain relationships with distribution partners and regional volunteers for grassroots outreach.

Community Partnerships & Outreach

• Build partnerships with Islamic schools, masajid, restaurants, and businesses for display and distribution of charity materials.
• Plan leaflet drops and organise poster placements in high-footfall Muslim locations.
• Identify opportunities for offline collaboration with Islamic influencers and community events.

Mail Marketing

• Lead on physical mail campaigns including donation requests, campaign booklets, newsletters, annual reports, and thank-you letters.
• Oversee data list management, segmentation, and coordination with fulfilment providers.
• Monitor and report on response rates and donor engagement from mail campaigns.
• Plan and deliver high-impact billboard and outdoor advertising campaigns (including transport ads and local publications).
• Research and recommend advertising locations in areas with high Muslim populations.
• Track campaign effectiveness through QR codes, custom URLs, or promo codes.

Logistics, Inventory, and Budget

• Maintain up-to-date stock levels of all offline materials and merchandise.
• Manage logistics of distribution and internal fulfilment for campaign assets.
• Monitor offline marketing budget and ensure value for money through supplier negotiation.

Event Marketing Support

• Coordinate offline assets for all on-the-ground events (e.g. Eid in the Park, fundraising events, school talks).
• Ensure smooth set-up of charity stalls with banners, buckets, flyers, and branded materials.
• Collaborate with the creative team to prepare visually impactful print assets for events.

Monitoring & Reporting

• Track the reach and ROI of offline campaigns.
• Submit monthly reports highlighting completed activities, stock levels, distribution coverage, campaign engagement, and suggestions for improvement.
• Keep updated with offline marketing trends and apply innovative approaches tailored to Muslim audiences.

The ideal Social Media Manager position candidate will showcase the essential administrative, professional, and technical skills and experience required.

Qualifications

• Educated to University Level (E

Experience, Knowledge and Skills

• A bachelor's degree in marketing, business, sales, or a related field is preferred. However, equivalent work experience and a strong marketing portfolio may also be considered (E).
• 2+ years of experience in offline or field marketing, preferably within charity, events, or retail sectors (E).
• Strong project management and organisational skills (E).
• Excellent communication and negotiation skills (E).
• Proficient in managing suppliers, print production, and basic budgeting (E).
• Abi…