Global Business Development Lead

Job Purpose

Lawson Fuses is on the cusp of sustainable turnaround, and the role holder will be responsible and accountable to drive overall new sales and business development strategy implementation within target markets (Primary – Middle East & Africa, Asia Pacific and Europe). We are looking for a commercially driven individual, who is passionate about developing and sustaining relationships resulting in sustainable pipeline.

The role holder will be responsible for driving sales development across assigned global markets by finding, recruiting and developing new channel/wholesale partners, winning utility contracts and direct selling to established OEMs in the region. This is a dynamic, customer-facing role that will require the candidate to travel across the region, observing local protocols whilst understanding the route to market in each individual region.

This is a fantastic opportunity for the right candidate, as you will influence and help shape the profile, reputation, and growth of Lawson Fuses. This role also gives an opportunity to develop and grow sales team globally.

Lawson Fuses specialises in the design, development and manufacture of low-voltage, high-rupturing capacity (HRC) fuse links and fuse holders. Sold directly and via distributors, applications are suitable for electric and electronic capital equipment, utilities, renewable energy and domestic households.

Incorporated in 1938, Lawson Fuses Limited (LFL) is a global firm that operates in the fuse gear market with a focus on design, development and manufacture of Low Voltage High Rupture Capacity (HRC) fuses and associated fuse holders. With manufacturing facilities in the UK and India, LFL's global clientele is spread across several countries including (but not limited to) the UK, Middle East, Africa, India, Malaysia, Australia, South Korea and Hong Kong.

The customer segment for the business is utilities, wholesale distribution and original equipment manufacturers across the globe. With ISO 17025 ASTA certified R&D lab and ASTA certified manufacturing plants, LFL focuses on safety, quality and speed of product delivery.

LFL is part of Lucy Group, a diversified international group operating in businesses across several sectors and has three main business divisions:
Lucy Controls, Lucy Electric & Lucy Real Estate. LFL is part of Lucy Control business.

Lawson Fuses is a business that is going through a period of exciting change. The role of the business development lead will be directly influencing the vision of the business.

This role reports to the Business Head (GM) and will work closely with cross-functional teams to implement the sales strategy. The role will take a lead on end-to-end business development activities on assigned global regions and will be offered autonomy to drive the strategy forward.

Role Base: Hybrid, albeit majority of time spent at Lawson Head Quarters in Newcastle upon Tyne and/or at customer location, will require up to 50% international travel.

• Develop and execute business development strategies aligned with the company’s yearly budget and medium-term plans
• Create go-to-market strategies for new product launches within the assigned regions
• Identify key partnerships in assigned regions to build long-term opportunities
• Generate and qualify new leads through networking, research and outreach
• Build key relationships with utilities, wholesalers and OEMs and understand key trends and gaps in the market alongside competitor updates
• Manage and nurture long-term relationships to increase share of the market
• Represent the company at key networking events, exhibitions and industry conferences
• Oversee sales funnel on a regular basis and ensure appropriate follow-up and closure
• Work closely with UK sales, sales support and marketing teams to improve lead generation and conversion rates in global markets
• Collaborate with marketing, product and operations teams to offer transparent feedback from market on conditions, price and positioning
• Lead, motivate and align sales team to meet targets, create a results-driven culture and monitor performance on a weekly and…