Performance Marketing Executive

Location: Norfolk
Performance Marketing Executive – Travel Sector
Are you a data-driven digital marketer with a flair for paid media and a passion for travel? We’re working with a well-established travel brand that’s looking to strengthen its online acquisition strategy through targeted, high-performing campaigns. This is a fantastic opportunity to join a dynamic team and make a measurable impact in a fast-paced, customer-focused environment.  Salary of £35k to £40k, hybrid working.

Performance Marketing Executive – Role & Responsibilities:
As Performance Marketing Executive, you’ll take ownership of paid media campaigns across multiple platforms, driving traffic, conversions, and ROI. You’ll also play a key role in ensuring SEO best practices are implemented across digital content and web infrastructure to support long-term organic growth.

Planning, executing, and optimising paid campaigns across Google Ads, Meta Business Suite, and other platforms

Managing campaign budgets, bidding strategies, and audience targeting

Writing and testing ad copy, headlines, and creative assets to improve CTR and conversion rates

Creating and managing landing pages, ensuring alignment with campaign objectives

Conducting A/B testing and performance analysis to refine campaign effectiveness

Monitoring KPIs such as ROAS, CPA, CTR, and conversion rates using tools like GA4 and Meta Insights

Ensuring SEO best practices are applied across web content and landing pages

Performing technical SEO audits and collaborating with developers to implement fixes

Producing weekly and monthly performance reports with actionable insights

Staying up to date with digital advertising trends, platform updates, and competitor activity

Performance Marketing Executive –

Skills & Experience Required:

We’re looking for someone who combines analytical thinking with creative execution and thrives in a results-oriented environment.

Proven experience managing paid media campaigns, ideally within travel, leisure or e-commerce (minimum of 3 years experience)

Strong knowledge of Google Ads, Meta Business Suite, and performance tracking tools

Solid understanding of SEO principles and experience conducting technical audits

Ability to interpret data and translate insights into actionable strategies

Excellent written communication and copywriting skills

Experience with landing page optimisation and A/B testing

A proactive mindset and ability to manage multiple campaigns simultaneously

Performance Marketing Executive – Additional Information & Key Benefits:

Hybrid working model (2–3 days office-based)

£35k to £40k depending on experience

Travel industry discounts and perks

Supportive team culture with room for growth

Opportunity to shape paid media and SEO strategy in a growing brand

Please apply for the position of Performance Marketing Executive online or email your cv to (url removed)