Senior Marketing Executive

As Senior Marketing Executive, you will take the lead in devising and executing our marketing plan, from digital campaigns and website management to events, social, content creation, and partner marketing with vendors such as Microsoft and cyber security providers. Working closely with the wider Marketing team at Acora Group, you will have the opportunity to collaborate on a regular basis, share insights and continue to develop a growing function within both arms of the business.

Role Responsibilities

* Lead the planning of integrated marketing campaigns that support customer retention, cross-sell, and service adoption across the full-stack of services and products

* Partner with sales teams to ensure campaigns are actionable, targeted, and supported with the right content, messaging, and follow-up frameworks

* Act as the link between marketing, sales, and technical teams to ensure consistent storytelling and value-driven propositions

* Develop customer-led content and campaigns that deepen engagement, reinforce value, and highlight the impact of our services

* Enhance communication across the customer lifecycle including onboarding, service updates, monthly sales and marketing updates, product launches, and renewal communications

* Build feedback loops to understand customer needs and influence future marketing topics, messaging, and product positioning

* Support and lead local engagement activities, including business networks, chamber events, community sponsor ships, and brand visibility initiatives across the UK, with a focus on the Norwich/Norfolk & Solihull/West Midlands regions

* Manage and optimise vendor MDF/funding, ensuring campaigns meet criteria, maximise ROI, and align with partner priorities (e.g., Microsoft, cyber vendors)

* Monitor performance metrics, delivering insight-driven recommendations to improve effectiveness of campaigns and customer engagement

* Support CRM, marketing automation, and segmentation to enhance campaign delivery, the sales lifecycle flow and customer journeys

Skills, Knowledge & Experience

* Experience in B2B marketing, ideally MSP, IT services, or tech-led environments

* Demonstrated ability to lead or influence marketing strategy while remaining hands-on in delivery

* Strong understanding of customer marketing, lifecycle communication, and service-led propositions

* Experience working closely with sales teams to build integrated campaigns and enablement

* Excellent copywriting and messaging skills

* Proactive, organised, and confident in owning end-to-end projects

* Norwich based, and willingness to travel to London when required

About Acora

Acora are a progressive full-stack full-service business technology services partner, built for the AI era. Combining the capabilities of a Managed Service Provider (MSP), Managed Security Service Provider (MSSP), IT Consulting, Professional Services and Development company, Acora helps customers achieve breakthrough results - often quicker and at lower risk than they thought possible.

We believe in a better working world, where our customers are confident to fully embrace the AI opportunity and generate economic impact.

Our Values

We’re proud to share the values we live by. They’re not dusty abstract concepts. Our values define our culture: they act as a promise to our customers and a constant challenge to ourselves, both as individuals and as a team, to be Game-Changers.

#1 BE THE BEST YOU CAN BE

We challenge ourselves to raise our game each day. By embracing a mindset of growth, we continuously strive to improve ourselves, our ways of working, and the service we deliver to our customers.

#2 WE DO WHAT WE SAY

When we make a promise, we follow-through - no excuses. We don’t leave anyone hanging or walk away from challenges. Reliable and focused, we value clear communication to build trust and give customers, and colleagues, the confidence they can count on us every time.

#3 TOGEGETHER WE WIN

Business is the biggest team sport of them all. By communicating well, breaking down silos and staying aligned, we create clarity and focus. Strong relationships, shared goals and commitment make us a winning team – for each other and for our…