Business Development Manager Retail

Overview

Business Development Manager - Digital Solutions Consultant. £60k base + bonus | Hybrid or Remote | Full-time

This role is to drive the sales of a suite of digital platforms, manage the full sales cycle, and close deals. The products include Brand Manager (white-labelled web-to-print storefronts), Tracker (PDF delivery for items such as prospectuses and campaign materials), and VISIA (a no-code mobile app platform for member communications, events, and engagement). These products are already live with clients in higher education, membership organizations, the charity sector, and more.

We seek a motivated professional to drive adoption, shape product narratives, and reach key decision-makers.

• Lead the full sales cycle, from prospecting and lead generation to product demos, negotiations, and closing deals
• Identify and pursue new business opportunities, particularly in higher education, membership organizations, unions, and the public sector
• Collaborate with project and product teams to understand the technology and confidently present it to clients
• Manage your sales pipeline with precision and clarity (we use Hub Spot)
• Represent the company in meetings, pitches, and industry events - both digital and in-person
• Work closely with marketing to refine messaging, campaigns, and case studies that support your sales efforts
• Monitor the competitive landscape to stay ahead of trends and developments
• Focus on delivering value, not on tactics that undermine credibility or trust

• 5+ years of B2B sales experience, preferably in software, SaaS, or digital services
• Comfortable discussing technical platforms and processes, with the ability to translate them into clear, accessible language
• Confident presenting to senior stakeholders, procurement teams, and experienced professionals across industries
• Experience navigating long sales cycles and working within framework processes in sectors like higher education and unions
• A proven track record of successful sales, with the ability to build trust and credibility in every interaction
• Based in the UK, with a willingness to travel for key meetings (located in Kettering)
• We Are Aspire Ltd are a Disability Confident Committed employer

• Seniority level:
  Mid-Senior level
• Employment type:
  
  Full-time
• Job function:
  Information Technology
• Industries:
  Embedded Software Products

Northampton, England, United Kingdom