Digital Specialist

Role Overview We are looking for a Digital Analytics & CDP Specialist with strong expertise in Adobe Experience Platform (AEP) , Customer Data Platforms (CDP) , and digital marketing analytics . The role requires hands-on experience in data collection, identity resolution, segmentation, and activation across multiple marketing and advertising platforms, with a focus on delivering personalized, data-driven customer experiences.

Key Responsibilities Customer Data Platform (CDP) & Adobe Experience Platform (AEP):
Manage data ingestion workflows via AEP Data Collection UI / Adobe Launch, mapping collected data to XDM schemas . Build and maintain a Unified Customer Profile by stitching anonymous and known identifiers using Identity Service . Create and activate audience segments using AEP Real-time CDP and Segment Builder. Enable cross-channel audience activation by integrating with destinations such as Google Ads 360, DSPs, ESPs, and other ad/marketing platforms.

Monitor and troubleshoot data flows (Website/App > Tag/SDK > AEP ingestion > Segmentation > Activation). Segmentation & Audience Activation:
Design and implement audience strategies for personalization, retargeting, and lookalike audiences . Apply concepts like frequency capping, sequential conditions, and cross-channel journeys . Troubleshoot low match rates or sync delays with platforms such as Google Ads 360 by validating identity mappings, hashing, and consent alignment. Digital Analytics & Measurement:
Work with marketing teams to define customer journeys (awareness > acquisition > conversion > retention). Monitor and optimize campaign KPIs (CTR, Conversion Rate, ROAS, Engagement). Build dashboards and calculated metrics in Adobe/analytics platforms for stakeholder reporting. Enable measurement of activated audiences to evaluate campaign impact and drive ROI. Tags, Tracking & Data Governance:
Implement and manage tags, SDKs, and tracking pixels using tools like Adobe Launch and Google Tag Manager . Ensure behavioral data is properly captured and mapped into the CDP. Support GDPR, consent management, and governance practices within AEP to ensure compliant data usage. Integrations & APIs:
Manage integrations between AEP and ad platforms (Google Ads 360, Facebook, DSPs), ESPs, and analytics tools . Leverage AEP APIs for audience and data management workflows . AKey Skills & Expertise Platforms & Tools:
Adobe Experience Platform (AEP), Real-Time CDP, Adobe Launch, Google Ads 360, Tag Managers (GTM), ESPs, Analytics Tools. Specializations: CDP data unification, identity stitching, segmentation, retargeting, personalization, journey orchestration. Digital Marketing Analytics:
Campaign measurement (CTR, Conversion Rate, ROAS), audience performance tracking. Data Management: XDM schema design, consent/governance, API-based integrations. Technical

Skills:

Tagging/pixels, SDK implementation, segmentation logic, reporting dashboards.