Digital Copywriter

Join Our Pack 🐶🍽️ From a bold idea to revolutionising dog food, Years has grown into a fast‑scaling business dedicated to helping dogs live longer, healthier lives. In just 3 years, we've built a great start‑up business, serving thousands of happy customers, all while striving to achieve our mission. Our goal? To give dog owners a better, fresher, and healthier way to feed their pets.

We provide human‑cut, personalised meals designed to support each dog's unique needs, delivered straight to their door – no preservatives, no compromises, just real nutrition. You can find our customers across the UK, with future ambitions to scale internationally and continue transforming how people care for their dogs. 🚀

In this office‑based role (1 day remote per week) as our Digital Copywriter, you will play a key role in growing brand visibility and demand across organic channels and lead on the execution of the content plan across the  site. Working as part of the digital marketing team, your day‑to‑day focus will be on creating, optimising & publishing SEO‑led content that improves search rankings for high‑intent keywords and increases conversion rates across landing pages.

A core challenge of the role is helping the team scale content production efficiently while maintaining high quality, performance, and consistent messaging across all digital touchpoints.

This is a hands‑on role where you will primarily be responsible for writing and optimising copy daily, while also taking ownership of SEO content performance. By identifying content gaps, testing new approaches, and iterating based on data and insights, you will help shape priorities that support both immediate growth and long‑term SEO goals. As a lead on all digital copywriting, you will be able to support the email marketing team and paid teams with conversion & performance copywriting.

You will report into the Digital Lead, who is responsible for overall SEO performance, and participate in meetings led by the Head of Subscriber Acquisition. Collaboration is central to success in this role, as you will work closely with email marketers, designers, developers, and other members of the digital marketing team to deliver conversion‑focused landing pages and cohesive campaigns.

• Lead and execute the SEO content strategy across the website, with ownership of organic content performance, including publishing all content on site.
• Write, optimise, and publish SEO‑friendly, conversion‑focused landing pages efficiently.
• Produce and publish blog content aligned to keyword strategy, search intent, and growth priorities.
• Continuously refresh and optimise existing website copy to improve rankings, traffic, and conversions.
• Support email marketing by writing engaging, conversion‑driven copy for campaigns and nurture flows.
• Create sales‑focused copy for paid campaigns and creatives, including Meta ads.
• Identify content gaps and growth opportunities through keyword research and performance insights.
• Test, measure, and iterate copy based on data, SEO performance, and conversion metrics.

• 1-2 years experience as a copywriter with a history of high‑quality digital work.
• Experience in SEO, digital, or conversion‑focused copywriting.
• Strong understanding of on‑page SEO and keyword optimisation.
• Proven ability to write & publish high‑converting landing pages and sales copy.
• Confidence writing across web, ads, and email channels.
• Commercial mindset with a focus on measurable outcomes.
• Strong attention to detail and editorial standards.
• Desirable:
  Knowledge & experience with CRM & CMS software such as Shopify & Klaviyo.

• Salary of £30‑33,000 PA.
• Extensive health care cover including full cancer coverage and a choice of hospitals or consultants (AXA top package).
• Annual £250.00 Learning & Development budget for courses, books or other self‑learn activities.
• Annual £100.00 Wellbeing budget.
• Up to 2 weeks working abroad per year (selected roles).
• Monthly recognition through our Yappa of The Month programme.
• 1 Volunteer day per year – dog themed or not: it's your choice!
• Subsidised employee groups – from five a side to padel there's loads to get involved in or the chance to start up your own group.
• Quarterly subsidised team events from Axe throwing, crazy golf to cocktail making.
• Exclusive discounts on Years and Years treats for yourself and friends/family.
• Lunch & Learn programme – from dog first aid to financial savviness we've got sessions planned to cover all kinds of topics.
• Casual dress.
• Your birthday off or different day if it falls on a non‑working day.
• Ability to sell any unused holiday back to Years at the end of the Holiday Year (maximum 1 working week).