Associate SEO Director

We are seeking an ambitious, enthusiastic, and highly‑experienced SEO leader to join our multi‑award‑winning, high‑growth SEO agency as an Associate SEO Director.

This pivotal role is a direct support to the Director, Head of SEO, and is responsible for a portfolio of flagship client accounts. You will actively lead the strategy for larger or more complex, typically top‑tier accounts, while contributing significantly to the continued development and growth of Impression’s SEO offering.

This is an exciting opportunity to carve out a name for yourself by working with one of the largest and most successful independent SEO agencies in the UK, while working alongside like‑minded and supportive individuals across our award‑winning agency culture.

Given the senior nature of this role, we are looking for candidates who can demonstrate established team leadership experience focused on strategic guidance and inspiration. Whilst we typically expect candidates to have at least 7+ years of experience in an SEO‑specific role, successful candidates will be chosen based on their skills and track record.

To be considered for the Associate SEO Director role at Impression, you will need to demonstrate experience across:

• Applying leadership and inspiring confidence across complex situations, using vision‑setting to align teams/client efforts with achieving long‑term organic goals.
• Being a champion for your account teams, encouraging growth and inspiring those around you.
• Having demonstrable experience in creating and managing successful SEO campaigns across national and international markets, particularly for more complex or higher value businesses/accounts. You should confidently own the client lifecycle and take responsibility for portfolio management.
• Having strong commercial awareness, using performance, activity and KPI reporting to demonstrate tangible ROI for clients.
• Applying Adaptive Thinking strategically across team and/or client challenges, confidently adjusting priorities and guiding yourself and/or your team through complex or changing circumstances with calm, focus, and clarity.
• Demonstrating exceptional agility by autonomously renegotiating roadmaps and managing scope in response to business flux, ensuring delivery remains realistic and commercially viable.
• Having excellent stakeholder management experience and the ability to build strong and lasting relationships with clients. You should act as a strategic peer to C‑suite stakeholders to ensure Organic performance directly impacts top‑level business goals.
• Applying forward thinking consistently to anticipate trends, platform/system changes, and emerging risks, using this foresight to shape client/stakeholder strategies and improve long‑term outcomes.

(Agency experience is highly beneficial for this role, and SaaS experience alongside expertise across several verticals and industry segments, including lead generation and e‑commerce, will aid your application.)

The Associate SEO Director is the escalation point for all clients within their portfolio. This role requires you to transform technical challenges into commercial opportunities.

• Assume full accountability for flagship client partnerships, navigating conflicting stakeholder priorities to secure long‑term retention and investment within SEO.
• Act as Channel Owner for high‑value SEO accounts and perform quality assurance of a wider portfolio of assigned accounts.
• Contribute to the new business phase of the client lifecycle, including understanding new business briefs and prospect objectives, production of pitching materials, pitching to clients, and winning new business.
• Responsible for creating, maintaining and adapting channel strategy, for up to 12‑month cycles.
• Proactively identify 'unspoken' risks or stagnation points in a client’s strategy, approaching them with pre‑formulated solutions that require cross‑service integration or technical innovation.
• Transform complex multi‑channel data into clear, compelling narratives and frameworks, taking clients on a long‑term growth journey.
• Engage in the client escalation process when necessary and work with the commercial…