Senior Digital Marketing Associate - SEO Lead

Senior Digital Marketing Associate - SEO Lead at Webvoordeel.nu

Nottingham Trent House (95002), United Kingdom, Nottingham, Nottinghamshire

We are passionate about the credit card products we offer and want to reach as many new customers as possible. We have big ambitions as a team to support business growth and to continue to deliver exceptional, market‑leading experiences for our customers. Working collaboratively with the wider marketing team, external agencies, and teams across the business, you will find and deliver opportunities to improve our connections with consumers on Search channels – helping our business to grow.

As we work in a highly regulated industry, you will need to balance pursuing growth opportunities while also communicating and appropriately managing risks. In all of this, you will be supported by a great team with shared goals and who care about your development.

• Take ownership of our organic Search Channels, using data, technology and insight to increase visibility and conversion in these channels
• Design and oversee a holistic SEO roadmap with our external SEO agency that integrates on‑page, off‑page, and technical initiatives.
• Collaborate with senior leadership to ensure SEO efforts directly support commercial and overall brand objectives.
• Continually explore opportunities to improve SEO – including identifying ways to improve the quality and structure of site content, create effective new site content, and build the reputation of our brand and site across the web
• Develop our Keyword strategies, using market research to assess opportunities and ensuring strategy aligns with business goals
• Own the relationship with our external SEO agency: work collaboratively with them and internal Design, Engineering and delivery teams to deliver SEO best practices, align on strategy, prioritise initiatives and efforts that align with business objectives.
• Maintain centralised oversight of the SEO agenda, and drive delivery – including managing delivery risks, resolving blockers and assessing opportunities to streamline workflows
• Monitor metrics to analyse SEO health and proactively identify opportunities, trends and actionable insights, which you’ll report to marketing and the wider business
• Assess and explore the journeys of customers engaging in organic Search channels, working with Design and the wider marketing team to ensure we deliver great end‑to‑end customer experiences
• Collaborate with the GEO lead to optimise our sites technical structure, increase AI search visibility and stay informed of emerging AI search trends – ensuring that SEO strategy reflects the needs of AI Search Channels
• Collaborate with the Adtech lead to strategically evolve our Search data, technology and infrastructure: identify improvements that will enable us to remain at the cutting edge of digital marketing
• Oversee advanced technical implementations such as Core Web Vitals, schema markup, site architecture and crawl efficiency
• Maximise value from existing SEO tools and proactively identify, evaluate and onboard new tools to accelerate SEO growth
• You will oversee SEO performance tracking, utilising advanced metrics to align organic growth with business revenue goals

• You will have a passion to learn, will want to make a positive difference and be excited about how we can grow
• You will want to think about interesting, difficult problems, share your thoughts and make recommendations – and be able to think creatively, and explore different routes to solving problems
• You will be a great communicator, able to effectively convey messages to our marketing partners and senior stakeholders within the business – and you enjoy working collaboratively with associates from across the business
• You will be able to take ownership of your area, and work with a proactive mindset – taking the initiative to identify and drive opportunities, and prioritising effectively across multiple projects and deliverables
• You will have good experience managing SEO activity, including managing on‑site and off‑site content and keyword analysis
• You will have experience utilising advanced metrics to monitor…