Senior Digital Marketing Associate - AEO, GEO and AI Search Lead

Senior Digital Marketing Associate - AEO, GEO and AI Search Lead

Location:

Nottingham Trent House (95002), Nottingham, United Kingdom

We are passionate about the credit card products we offer and want to reach as many new customers as possible. We have big ambitions as a team to support business growth and to continue to deliver exceptional, market‑leading experiences for our customers. This is where you come in. Working collaboratively with the wider marketing team, external agencies, and teams across the business, you will find and deliver opportunities to improve our connection with our customers across AI Search channels, and enhance our strategies with AI and other market‑leading technologies – helping our business to grow.

As we work in a highly regulated industry, you will need to balance pursuing growth opportunities, while also communicating and appropriately managing risks. In all of this, you will be supported by a great team with shared goals and who care about your development.

• Take ownership of AI insight and strategy within Search – driving visibility of our brand within AI / Generative Search channels, understanding AI market trends, and exploring opportunities to use AI to enhance Search strategy
• Collaborate with the SEO lead to ensure our SEO strategy supports GEO – i.e. is effective for AI / Generative Search visibility
• Oversee our site structure, AI‑specific technical files, metadata and schemas, making sure that content is machine readable – including to LLMs / Generative Search Engines
• Build off‑site authority by managing the brand’s reputation on “source” platforms that AI models favor and collaborating closely with the PR team
• Design advanced prompts to simulate user intent clusters and audit existing content for AI readability
• Explore additional opportunities to improve GEO and develop a roadmap for a GEO agenda, prioritizing between initiatives and working with internal stakeholders to align on a delivery plan
• Advance monitoring of the brand’s performance in AI Search channels, and the use of AI in the Search landscape – identify trends and actionable insights, and surfacing these to the team and wider business through regular reporting
• Play a key role in our AI Marketing working group: continuously assess evolving AI market dynamics and scope opportunities to use AI, and other leading technologies, to enhance our customer experiences, or support marketing strategy delivery
• Understand the customer journey inside AI chats, including how to optimise the experience and deliver business growth
• Collaborate with the Adtech lead to ensure our Search data infrastructure supports our AI strategy
• Collaborate with Product and Engineering to ensure APIs and content delivery systems are AI‑crawlable

• You’ll have a passion to learn, want to make a positive difference and be excited about how we can grow
• You’ll think about interesting, difficult problems, share your thoughts and make recommendations – and be able to think creatively, and explore different routes to solving problems
• You’ll be a great communicator, able to effectively convey messages to our marketing partners and senior stakeholders within the business – and you enjoy working collaboratively with associates from across the business.
• You’ll take ownership of your area, and work with a proactive mindset – taking the initiative to identify and drive opportunities, and prioritising effectively across multiple projects and deliverables
• You’ll have good experience in SEO, including optimising technical site structure.
• You’ll understand key dynamics of AI / Generative (vs traditional) Search, and, ideally, have some experience in GEO.
• You’ll have a deep understanding of how Large Language Models (LLMs) like Gemini, GPT‑5, and Claude retrieve, summarise, and rank information.
• You’ll have experience in structuring content with direct, declarative answers to maximise citation probability.
• You’ll understand AI‑specific protocols to proactively invite or guide model crawlers.
• You’ll be excited by the opportunities and challenges of using new technologies, and have experience in designing and…